Brand Tone

Aspirational, expert, and premium.

Brand Values

• •Uncompromising Quality
• •Traceability and Integrity
• •Authenticity and Heritage
• •Education and Customer Empowerment
• •Community and Connection

Best Practices

• •Always Use "Elevated" Language: Consistently use aspirational and premium keywords such as elevate, experience, craft, premium, unparalleled, authentic, ultimate, and artisan. This reinforces the brand's high-end positioning.
• •Tell the "Farm-to-Fork" Story: In product descriptions, social media posts, and "About Us" content, regularly weave in the narrative of the Kansas ranch, the 30-mile radius vertical integration, and the hands-on process. This builds trust and justifies the premium price.
• •Educate, Don't Just Sell: Frame copy around educating the consumer. Explain what makes Wagyu unique, define the marbling scores, and offer cooking tips. This positions the brand as a trusted expert and helps customers feel more confident in their purchase.
• •Connect Features to Emotional Benefits: Don't just state "vertically integrated." Explain what it means for the customer: "Absolute confidence and unparalleled freshness in every bite." Don't just say "high marbling." Describe it as: "A rich, buttery flavor that melts in your mouth and makes any occasion special."
• •Maintain a Confident and Passionate Voice: The tone should reflect the founder's passion. It should be confident and proud, like an artisan discussing their life's work. Avoid deep discount language or overly casual slang that could devalue the brand's premium perception.

Social Perception

Overwhelmingly positive, praising high-quality product, knowledgeable staff, and unique business model. Customers highlight exceptional taste and marbling, returning for special occasions. Media portrays the brand as innovative, changing how people eat beef, with vertical integration ensuring quality and freshness.

Copy Examples

• •Don't Just Make Dinner. Make a Memory. Your table is the backdrop for life's best moments. Elevate them with beef that's just as special. Our Kansas-raised Wagyu offers a buttery, melt-in-your-mouth experience that turns any meal into a celebration. #ElevateYourBeef
• •From Our Kansas Ranch, To Your Table. Unrivaled Quality. We believe in better beef. That's why we control the entire journey—from the lush pastures of the Flint Hills to our expert butchers. This is Fullblood and American Wagyu with integrity in every bite. Taste the difference that vertical integration makes.
• •BC20 vs. BC40: Find Your Perfect Wagyu Profile. Like a fine wine, the perfect steak is a matter of taste. Our unique grading system helps you discover yours. Craving a rich, buttery flavor? Try our BC20. Seeking the ultimate, A5-level marbling experience? Our BC40 is for you. Explore our grades and become the steak expert of your neighborhood.
• •The Art of the Steak. Carved by our specialist butchers, the Wagyu Ribeye is the pinnacle of flavor and tenderness. With its intricate marbling, this cut delivers a rich, buttery taste that stands as a testament to our meticulous ranching and feeding program. Perfect for searing, grilling, and creating an unforgettable dining event.
• •Give the Gift They'll Talk About All Year. Forget the usual gift basket. Wow your employees, clients, or loved ones with the ultimate culinary experience. A box of Booth Creek Wagyu is more than a gift—it's an invitation to celebrate. Shop our curated gift boxes and elevate your gift-giving.