Brand Tone

Passionate & Enthusiastic, Supportive & Empowering, Direct & Informative, Community-Oriented, Approachable & Helpful, Modern & Engaging (on social media)

Brand Values

• •Quality & Durability
• •Safety
• •Performance
• •Accessibility
• •Customer Focus & Service
• •Passion for Combat Sports
• •Reliability

Best Practices

• •Know Your Fighter: Always write with the combat sports athlete in mind – from the novice learning the ropes to the professional preparing for their next bout. Understand their aspirations, challenges, and language.
• •Emphasize Core Values: Consistently weave in the brand's core values of quality, safety, performance, and passion into all communications. If a product is durable, say so. If it enhances safety, highlight it.
• •Be Authentic and Passionate: Let genuine enthusiasm for combat sports shine through. Use energetic and encouraging language. Avoid overly corporate or generic phrasing.
• •Maintain a Supportive and Helpful Stance: Position Boosterstore not just as a retailer, but as a supportive partner in the athlete's journey. Offer advice, be approachable in customer interactions, and ensure copy reflects this helpfulness (e.g., "Need help choosing? Contact us!").
• •Be Direct and Clear, Especially with Product Information: While passionate, ensure that product descriptions and technical information are clear, concise, and accurate. Fighters need to trust the gear they are buying, and clarity builds that trust. Highlight benefits and key features without unnecessary jargon where possible, or explain it if used.

Social Perception

Positive Customer Experiences, Known Name among Dutch Martial Artists, Trusted Source for Fight Gear, Engaged Online Community, Supportive of the Local Scene

Copy Examples

• •Headline: Unleash Your Power. Gear Up with Boosterstore. Body: Step into every fight with confidence. At Boosterstore, we fuel your passion with top-quality combat sports gear, from gloves that pack a punch to protection that keeps you in the fight. Train harder, fight stronger.
• •Social Media Post (with image of new gloves): New Arrivals! 🔥 Feel the difference with the latest [Glove Model Name]. Engineered for champions, designed for your toughest sessions. Ready to elevate your game? Shop now via link in bio! #Boosterstore #FightGear #Kickboxing #Boxing #TrainLikeAPro
• •Product Description Snippet (for shin guards): Protect your weapons. Our [Product Name] shin guards offer robust protection without compromising agility. Made with high-density foam and a secure fit, so you can focus on your technique, not your gear. Safety first, victory always.
• •Email Subject Line: Your Next Level Awaits, [Customer Name]! Email Body Snippet: Hey Fighter! Whether you're just starting your journey or you're a seasoned pro, Boosterstore is here to equip you for success. We believe in the power of quality gear and expert advice. Got questions? We're always ready to help!
• •Website Banner: From First Punch to Pro Bout: Your Fight Journey Starts Here. Sub-text: Explore the widest range of combat sports essentials in the Benelux. Quality. Durability. Performance. That's the Boosterstore promise.