Brand Tone

Supportive and Encouraging, Helpful and Solution-Oriented, Community-Focused, Reliable and Trustworthy, Approachable and Friendly

Brand Values

• •Community Support
• •Quality
• •Customer Service
• •Ease and Convenience
• •Partnership

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand's tone (e.g., "Supportive, not condescending," "Enthusiastic, but professional," "Clear and simple, avoiding jargon"). Provide examples of "do's and don'ts."
• •Focus on "You" (The Customer): Frame your copy around the customer's needs, challenges, and aspirations. Use language that shows you understand and are there to help them (e.g., "We help *you* achieve..." instead of "We offer..."). For Boosters Inc., this means focusing on how they make fundraising easier *for the organizers* or how they help teams build spirit *for the players and fans*.
• •Highlight Solutions and Benefits, Not Just Features: Instead of just saying "We offer screen printing," say "Get vibrant, durable screen-printed designs that showcase your team's pride wash after wash." Emphasize the positive outcomes for the customer, like "hassle-free fundraising" or "unforgettable team spirit."
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on social media, in email communications, and in any advertising. This builds recognition and trust. Regularly review content across platforms to check for consistency.
• •Incorporate Community and Success Stories: Regularly share testimonials, photos of clients with their custom apparel, and stories of successful fundraising campaigns. This reinforces the supportive, community-focused aspect of the brand and provides social proof. Use captions that celebrate these successes in the brand's established tone.

Social Perception

Positive among direct clients, Seen as a specialized service provider, Dependable for group orders

Copy Examples

• •Headline for a School Fundraiser Email: "Score Big for [School Name]! Easy & Profitable Spirit Wear Fundraisers with Boosters Inc. Let's gear up for success together!"
• •Social Media Post (Facebook/Pinterest): "Check out the awesome new custom hoodies we created for the [Team Name] champions! 🏆 We love helping teams show their pride. Need gear for your crew? We make it simple! #BoostersInc #TeamSpirit #CustomApparel #Champions"
• •Website Pop-Up Shop Description: "Tired of fundraising headaches? Boosters Inc. Pop-Up Shops are your hassle-free solution to sell custom spirit wear online. We handle the logistics, you reap the rewards. Get started today!"
• •About Us Snippet: "At Boosters Inc., we're more than just an apparel company. We're your dedicated partners in building team spirit and smashing fundraising goals. Quality gear, easy processes, and a commitment to your success – that's the Boosters promise."
• •Call to Action on a Product Page: "Ready to design your dream team jerseys? Our experts are here to help every step of the way. Get a free quote and let's bring your vision to life – easily and affordably!"