Brand Tone

direct, knowledgeable, and performance-focused

Brand Values

• •Reliability
• •Expertise & Curation
• •Efficiency
• •Value

Best Practices

• •Use Direct and Active Language: Employ strong verbs and a direct address ("Du/Dein"). Avoid passive voice and corporate jargon. The tone should be confident and clear.
• •Prioritize Action and Results: Focus copy on the outcome—better performance, faster results, more intense workouts. The product is a tool; the customer's goal is the main subject.
• •Emphasize Speed and Reliability: Consistently mention fast shipping and reliable service in microcopy (e.g., on product pages, at checkout, in confirmation emails) to reinforce this key brand strength.
• •Speak as an Expert: Use terminology appropriate for the target audience (e.g., "Pump," "Fokus," "Hardcore"). This builds credibility and shows you are part of the community.
• •Maintain a No-Nonsense Approach: Keep copy concise and functional. The brand is not about storytelling or lifestyle imagery; it is about providing effective products efficiently. The copy should reflect this by getting straight to the point.

Social Perception

highly reliable and legitimate "go-to" online shop for supplements

Copy Examples

• •No compromises. Only results. The newest US boosters—available now. When you're ready, so are we.
• •You know what you need. We'll make sure it's there tomorrow. Your favorites are back in stock. Act fast.
• •For the workout that counts. Engineered for maximum focus and extreme performance. Not for beginners. Everything for success.
• •Focus on the essential: Your training, our prices. Top brands now on sale. Don't waste time.
• •Your order is packed and almost with you. We're just as impatient as you are. Thanks for your trust.