Brand Tone

Enthusiastic & Passionate, Community-Focused & Inclusive, Direct & Transparent (regarding project funding), Value-Oriented & Confident (on own platforms), Aspirational & Lifestyle-Driven

Brand Values

• •Supporting Passion
• •Value for Money
• •Community & Engagement
• •Resilience & Protection (product attributes)
• •Automotive & DIY Culture

Best Practices

• •Speak the Language of Your Community: Use terminology and references that resonate with the automotive enthusiast and DIY culture (e.g., "wrenching," "redline," "mods," "apex"). Maintain an energetic and slightly informal voice.
• •Reinforce the "Why": Consistently connect the purchase of sunglasses to the larger mission of funding "Team Boosted" projects. This provides a unique selling proposition and builds a narrative beyond just the product.
• •Balance Value and Vibe: Highlight the practical benefits (polarization, UV protection, affordability) alongside the lifestyle and aspirational aspects of being part of the "boosted" culture.
• •Be Engaging and Inclusive: Use questions, calls to action that invite participation (e.g., "What project are you boosting?"), and foster a sense of belonging to "Team Boosted."
• •Address Trust (Carefully): While the current marketing projects confidence, the underlying customer service issues are a risk. Future copywriting could subtly reinforce commitments (like the replacement program) but the brand must genuinely improve service to make these claims credible long-term. Transparency about improvements (if made) would be more powerful than just repeating promises that some customers feel are unmet.

Social Perception

Polarized: Advocates, Critics and Skeptics, Strongly Tied to "Team Boosted", Affordability as a Double-Edged Sword, Customer Service as a Key Weakness.

Copy Examples

• •Headline: Fuel Your Drive. Rock Your Shades. Body: Every pair of Boosted Shades isn't just about sharp style and polarized protection. It's a salute to the garage-built dreams and late-night wrenching. Grab yours and help us push the next build past the redline. #TeamBoosted
• •Instagram Caption (with a photo of sunglasses on a car dashboard): Weekend forecast: 100% chance of cruising. Our [Sunglass Model Name] shades are built for the journey – polarized, tough, and as ready for adventure as your right foot. What project are you boosting this weekend?
• •Product Page Snippet: Meet the 'Apex Hunter' – aggressive lines, crystal-clear polarized vision, and a price that leaves more in the tank for your mods. Engineered for enthusiasts, by enthusiasts. UV400 protected, 1-year replacement on us.
• •Email Subject: You're Officially Part of the Crew, [Customer Name]! Body: Welcome to Boosted Shades! Your new shades are on the way, ready to tackle the sun. More than that, you've just helped fuel Team Boosted's latest project car. Follow the build [Link to YouTube] and enjoy the ride!
• •Facebook Ad Copy: Tired of overpriced shades that don't get your style? Boosted Shades delivers premium, polarized sunglasses for under $30. Join 110,000+ fans who know good value and look damn good behind the wheel. Get your 4th pair FREE!