Brand Tone

Passionate expertise, approachable humor, informal, engaging, and performance-focused, using car enthusiast slang naturally.

Brand Values

• •Expertise and Specialization
• •Performance-Driven
• •Community and Passion
• •Transparency and Honesty

Best Practices

• •Continue using car enthusiast terminology and slang where appropriate. This builds rapport with the target audience and reinforces expertise.
• •Don't be afraid to inject personality and humor into your posts. The "Too old for these TikTaks" attitude is a unique and memorable part of the brand's voice.
• •Use high-quality visuals of your projects to do most of the talking. The copy should complement the visuals and add context or a touch of personality.
• •Focus on the passion and excitement behind the build. Instead of just listing specs, talk about the goals of the project and the thrill of the results.
• •Actively respond to comments and questions on social media. This fosters a sense of community and shows that you value your followers and customers.

Social Perception

Knowledgeable and trustworthy experts in the Subaru community; the go-to shop for performance builds and maintenance. Perceived as skilled, fun, relatable, and passionate enthusiasts actively involved in the car scene.

Copy Examples

• •Your Subaru has dreams of more power. We're the dream-makers. From custom fabrication to precision tuning, we'll turn your boost aspirations into reality. Let's build something legendary.
• •Don't just guess your power gains. Prove them. Our dyno doesn't lie. Schedule your tuning session and unlock the true potential of your build.
• •Even race cars need check-ups. From oil changes to pre-race inspections, we'll keep your Subaru running at its peak, whether it's a daily driver or a track monster.
• •This isn't your average Legacy. With a full 6-speed swap and a custom rotated turbo setup, this sleeper is ready to surprise a few people. What should we build next?
• •Customer says they want to 'gap' their friend's Mustang. We say, 'challenge accepted.' *[Show video of a highly modified Subaru on the dyno]*