Brand Tone

Sophisticated & Elegant, Modern & Minimalist, Thoughtful & Meticulous, Passionate & Inspired, Understated Luxury

Brand Values

• •Quality Craftsmanship
• •Design Excellence
• •Functionality & Practicality
• •Elevating Everyday Moments
• •Attention to Detail
• •Durability & Longevity

Best Practices

• •Emphasize Understated Elegance: Use refined language. Avoid overly casual slang or excessive hype. Focus on words like "meticulous," "sophisticated," "minimalist," "premium," "crafted," and "thoughtful."
• •Highlight Material & Craftsmanship: Consistently mention the high-quality materials (e.g., Italian Buttero leather, anodized aluminum, silk fiber rope) and the handcrafted nature or detailed manufacturing process.
• •Focus on the "Why": Connect the products back to the brand's core mission of elevating everyday moments and the founder's passion for design and pets.
• •Maintain Visual and Verbal Synergy: Ensure the copy complements the clean, minimalist, and high-quality aesthetic of the brand's visuals. The language should feel as curated as the images.
• •Speak to a Discerning Audience: Address the customer as someone who appreciates quality, design, and a modern lifestyle, and who views their pet as an integral part of that lifestyle.

Social Perception

Premium & High-End, Stylish & Chic, High Quality, Innovative Design, Desirable for Design-Conscious Pet Owners

Copy Examples

• •Headline: Elevate Every Walk. Discover Boo Oh. Body: Meticulously crafted from the finest Italian leather and innovative materials, our leashes and harnesses are designed for discerning pets and their people. Experience the Boo Oh difference – where minimalist design meets unparalleled quality. Call to Action: Shop the Collection
• •Headline: Beyond the Ordinary. Body: Your companion deserves the best. Boo Oh redefines pet essentials with a commitment to sophisticated design, superior craftsmanship, and enduring quality. Transform daily routines into moments of shared beauty. Call to Action: Explore Our Designs
• •Headline: The Art of Pet Living. Body: Inspired by a love for pets and a passion for design, Boo Oh creates accessories that seamlessly blend into your modern lifestyle. Each piece is thoughtfully made to enhance comfort, utility, and style. Call to Action: Discover the Story
• •Headline: Simple. Sophisticated. Built to Last. Body: At Boo Oh, we believe in the beauty of minimalism and the power of quality. Our patented designs and premium materials ensure your pet’s accessories are as durable as they are elegant. Invest in timeless style. Call to Action: View Our Lookbook
• •Headline: For the Love of Dog, and Design. Body: Jay Sae Jung Oh founded Boo Oh with a simple mission: to create pet products she couldn’t find – ones that were both beautiful and practical. Discover a collection born from passion, designed for life. Call to Action: Meet the Founder