Brand Tone

Authentic, Artisanal & Handcrafted, Storytelling & Evocative, Purpose-Driven & Ethical, Respectful & Cultured, Natural & Pure

Brand Values

• •Heritage Preservation: Dedicated to reviving and sustaining the ancient art of Indian perfume making in Kannauj.
• •Artisan Support & Community Empowerment: A core mission is to provide sustainable livelihoods and support to local artisans and their families.
• •Authenticity & Purity: Commitment to using traditional techniques (Deg-bhapka) and natural, alcohol-free, chemical-free ingredients.
• •Sustainability & Eco-Consciousness: Employs locally sourced raw materials, chemical-free production, and plastic-free, often recycled packaging.
• •Artistic Collaboration & Storytelling: Believes in the intersection of fragrance and art, often collaborating with artists and weaving narratives around their scents.
• •Quality & Craftsmanship: Focuses on high-quality, handcrafted products.

Best Practices

• •Embrace Storytelling: Don't just describe the fragrance notes; tell the story behind the scent, the inspiration, the ingredients' origins, or the artisans' craft. Connect emotionally.
• •Use Sensory & Evocative Language: Appeal to more than just smell. Use words that paint a picture, evoke feelings, and transport the reader (e.g., "joyful fragrance of the first rain," "magical fragrance of Jasmine that blooms on Indian summer nights").
• •Highlight Heritage & Authenticity: Consistently weave in mentions of Kannauj, the traditional Deg-bhapka technique, the GI Tag, and the brand's mission to preserve this ancient art.
• •Spotlight the Artisans & Community Impact: Regularly feature the artisans and explain how purchasing Boond products supports their livelihoods and the local community. This reinforces the ethical and purpose-driven aspect of the brand.
• •Maintain a Natural & Pure Vocabulary: Reflect the product's nature in your word choices. Use terms like "pure," "natural," "handcrafted," "botanical," "alcohol-free," "chemical-free," "sustainably sourced," and "eco-conscious." Avoid overly synthetic or mass-produced terminology.

Social Perception

Positive & Admirable, Authentic & High Quality, Unique & Evocative Scents, Ethical & Sustainable Choice, Culturally Rich

Copy Examples

• •Headline: Rediscover the Soul of Scent. Boond: Kannauj's Ancient Art, Bottled for You. Body: Journey with us to Kannauj, the heart of Indian perfumery. Each Boond fragrance is a whisper of tradition, handcrafted by artisans using the timeless Deg-bhapka technique. Pure, natural, and steeped in heritage.
• •Headline: Maati: Wear the Scent of the First Rain. Body: Remember the earth's joyful sigh after a long-awaited shower? Our Maati attar captures that exact moment – the pure, grounding fragrance of petrichor. Hand-distilled by Kannauj's master artisans, it’s more than a perfume; it's a memory.
• •Headline: Crafted by Hand, Rooted in Purpose. Support Indian Artisans with Every Drop. Body: Boond was born from a promise – to revive a fading art and uplift the hands that create it. Our natural attars are a testament to their skill, a celebration of sustainable practices, and your way to directly support the artisan families of Kannauj.
• •Headline: The Art of Attar: Pure, Natural, Enduring. Body: Experience fragrance as it was meant to be. Boond attars are alcohol-free, chemical-free, and made with the purest botanicals sourced locally in India. Discover scents that are as kind to your skin as they are to the earth.
• •Headline: More Than Perfume, It's a Poem. Unbox a Story with Boond. Body: Each Boond fragrance arrives with a handwritten poem, a tribute to the emotion held within the scent. From our artisan's hands to yours, experience a unique unboxing that connects you to the art, the tradition, and the soul of Kannauj.