Brand Tone

passionate, approachable, community-focused, friendly, unpretentious

Brand Values

• •Quality and Accessibility
• •Sustainability and Responsibility
• •Community and Local Focus
• •Celebration of Origin

Best Practices

• •Emphasize the "Humble Beginnings" Story
• •Keep it Local
• •Speak Plainly and Passionately
• •Show, Don't Just Tell, Your Values
• •Celebrate People

Social Perception

a high-quality, local, and ethical coffee brand; a valued part of the Bristol coffee scene with a positive public image due to commitment to local charity and celebration of coffee origins

Copy Examples

• •From a Totterdown shed to our Staple Hill roastery, our passion has always been simple: sharing amazing coffee with our brilliant community. Every bag we sell helps us plant trees right here in the South West. Grab a bag and be part of the story. #BoonaBoonaCoffee #BristolCoffee #SpecialtyCoffee #Community
• •Specialty coffee for everyone. We roast with care in Bristol, celebrate the vibrant cultures behind every bean, and give back to our local environment. Come on in and find your perfect cup.
• •Say hello to our latest arrival from Guatemala! Expect comforting notes of chocolate and a hint of citrus. We’re roasting it to bring out its classic, crowd-pleasing flavours. Perfect for your morning brew and a great way to support our tree-planting promise. #ArtisanCoffee #BristolRoaster #EthicalCoffee
• •A new coffee has landed + an update from the woods!
• •Your friendly neighborhood coffee roaster. Boona Boona offers freshly roasted specialty coffee that’s fun, delicious, and good for the planet. Visit our café on Bartley Street or get free local delivery. #SupportLocalBristol