Brand Tone

supportive, caring, informative, and encouraging

Brand Values

• •Health & Wellness
• •Comfort
• •Quality
• •Customer-Centricity
• •Relief & Support
• •Active Living
• •Community

Best Practices

• •Develop a "Voice Chart": Document key characteristics of the Booms brand voice (e.g., Words We Use: supportive, energizing, relief; Words We Avoid: medical jargon (unless explained), overly aggressive sales language). Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: While materials and mmHg ratings are important, always tie them back to how they make the customer *feel* (e.g., "Our high-quality Micro-Nylon blend means all-day breathable comfort, not just good compression").
• •Embrace Empathy: Acknowledge the customer's pain points (swelling, fatigue, discomfort) directly and position Booms as a caring solution provider. Use language that shows understanding.
• •Use "You-Oriented" Language: Frame copy around the customer and their needs (e.g., "You deserve to feel comfortable," "Your legs will feel more energized").
• •Maintain a Positive and Encouraging Outlook: Even when discussing problems, focus on the positive solution Booms offers. Inspire confidence that they can feel better and do more with the right support. Promote a sense of well-being and active living.

Social Perception

comfortable and effective compression socks that deliver on their promises of relief and support

Copy Examples

• •Headline: End Your Day Strong, Not Swollen. Body: Long shift? Long flight? Booms Compression socks are here to hug your legs with gentle support, boosting circulation so you can say goodbye to tired, achy feet and hello to feeling good, all day long. Experience the Booms difference – your legs will thank you! (Tone: Supportive, Problem-solving, Encouraging)
• •Headline: The Comfort Your Active Life Craves. Body: Whether you're hitting the trails, the tarmac, or just tackling a busy day, Booms provides the energizing support you need. Made with premium, breathable fabrics, our compression socks feel like a second skin, helping you move better and recover faster. What adventure will Booms power for you today? (Tone: Encouraging, Positive, Relatable)
• •Headline: We're Serious About Your Comfort. (And Your Health!) Body: At Booms, we believe quality compression shouldn't feel like a medical device. That's why we meticulously designed our socks with the perfect balance of effective support and blissful comfort. Learn how our graduated compression technology can ease swelling, reduce pain, and put a spring back in your step. (Tone: Informative, Caring, Trustworthy)
• •Headline: Join the Booms Community: Happy Legs, Happy Life! Body: Thousands are already experiencing the daily relief and energy boost from Booms Compression. From nurses on their feet all day to travelers exploring the world, our customers know the secret to comfortable legs. Share your Booms story with #WearBooms and feel the support! (Tone: Community-focused, Positive, Relatable)
• •Headline: Swollen Ankles? Tired Calves? There's a Boom(s) for That! Body: Don't let leg discomfort hold you back. Our TikTok community knows Booms socks are a game-changer for anyone who stands, sits, or moves for hours on end. Discover the perfect pair to bring relief and a little more 'boom' to your day. Easy to wear, easy to love! (Tone: Playful, Direct, Problem-solving - suitable for TikTok/younger audience)