Brand Tone

passionate, approachable, and modern

Brand Values

• •Inclusivity and Accessibility
• •Transparency and Direct Trade
• •Quality and Craftsmanship
• •Community
• •Modernity

Best Practices

• •Keep it Simple and Relatable: Avoid overly technical jargon. When you do need to use specific terms, explain them in an accessible way. The goal is to educate, not intimidate.
• •Lead with Passion: Let your genuine love for coffee shine through in every post and product description. Use enthusiastic and evocative language to describe flavors and experiences.
• •Be Visually Cohesive: Maintain your modern, clean aesthetic across all platforms. Use high-quality photos and a consistent color palette to reinforce your brand identity.
• •Engage with Your Community: Actively respond to comments and messages. Feature user-generated content and celebrate your partner cafés. This builds a loyal following and reinforces your community-focused values.
• •Tell Stories: Share the stories behind your coffee, your producer relationships, and your journey as roasters. Storytelling creates a personal connection and gives more depth to your brand.

Social Perception

Boo! Modern Coffee Co. is perceived as a fresh, exciting, and high-quality brand in the Brussels coffee scene. Customers praise their distinct, flavorful coffees and the founders' passion and knowledge. The brand is recognized for its strong, contemporary visual identity, commitment to transparency, direct trade, and making specialty coffee accessible and fun for everyone.

Copy Examples

• •Meet your new summer obsession: Sunburn! ☀️ This limited edition Colombian bean is bursting with juicy notes of guava, papaya, and a hint of blood orange. It's like a tropical vacation in your cup. Ready to feel the heat? Grab a bag before it’s gone! #BooModernCoffee #SpecialtyCoffee #SummerVibes
• •Whoever you are, whatever your brew method, great coffee is for you. At Boo!, we're taking the 'specialty' and making it special for everyone. No snobs, just amazing coffee. Come say hi.
• •Tired of the same old brew? Our Sunlight blend is here to brighten your day with comforting notes of milk chocolate, nougat, and a hint of cherry jam. It's your daily dose of delicious. Click to shop now and taste the sunshine! ☀️ #ModernCoffee #BrusselsCoffee #DailyBrew
• •We've teamed up with the amazing folks at [Café Name]! ☕️ They're now serving up our [Coffee Name] on espresso. Go show them some love and get your Boo! fix. #CoffeeCollab #Brussels #SupportLocal
• •We don't just buy coffee; we build partnerships. By working directly with farmers, we ensure transparency from farm to cup. It’s a simple idea: better relationships lead to better coffee for everyone. Learn more about our producers on the blog. #DirectTrade #EthicalCoffee #KnowYourCoffee