Brand Tone

Adventurous, Audacious, Bright, Caring, Innovative, Bold, Cheeky, Witty, Humorous, A Little Bit Naughty (Daring), Playful, Proud, Creative, Memorable, Thoughtful, Youthful (but not young).

Brand Values

• •Joy and Surprise
• •Personalization
• •Customer-Led
• •Innovation
• •Making Memories
• •Positivity
• •Sustainability
• •Quality

Best Practices

• •Embrace the Fun & Enthusiasm: Use exclamation points, playful language, and a generally upbeat and energetic tone. Think "bold, cheeky, and witty."
• •Focus on the Reaction/Experience: Highlight the joy, surprise, and memorable moments Boomf products create, not just the product itself. User-generated content and reaction videos are gold.
• •Keep it Personal and Relatable: Use "you" and "your" to speak directly to the customer. Incorporate language that feels like a friend sharing an exciting discovery.
• •Inject Humor and Playfulness (Even a Little Naughty): Don't be afraid to be a bit daring or humorous where appropriate, aligning with the "adventurous" and "audacious" aspects of the brand voice.
• •Stay Visually Consistent with the Tone: Ensure that all accompanying visuals (images, videos, emojis) match the bright, colorful, and energetic feel of the copy.

Social Perception

Fun and Quirky, Memorable and Special, Good for a Surprise, Generally Positive Customer Service, Innovative Gifting, Slightly Pricey but Worth It for the Experience.

Copy Examples

• •Facebook/Instagram Ad for Exploding Card: "Warning: May cause spontaneous laughter, happy screams, and a shower of awesome! 🎉 Send a Boomf Bomb and watch the joy EXPLODE! Personalize yours today and make their day unforgettable. #Boomf #ExplodingSmiles #GiftGoals"
• •Product Description for Personalized Marshmallows: "Eat your face? Heck yes! Or their face. Or your dog's face. Literally. Our super squishy, incredibly delicious personalized marshmallows are the sweetest way to say... well, anything! Upload your pics and get ready for some mallow magic. 😋 #BoomfMallows #SweetSurprise #PersonalizedPerfection"
• •Website Banner for a Seasonal Promotion: "Spooktacular Surprises? Heck Yeah! 👻 Unwrap some BOOMF-tastic fun this Halloween! From exploding confetti treats to ghoulishly good gifts, we’re making this season scream-worthy (in a good way!). Shop now... if you dare! #BoomfHalloween #ConfettiNotCobwebs"
• •TikTok Video Caption: "POV: You just sent the BEST. GIFT. EVER. 😎✨ Watch their reaction – it’s pure gold! Tag someone who needs a Boomf surprise in their life! #BoomfReactions #SurpriseGift #UnboxingJoy #GiftIdeas"
• •Email Subject Line for a New Product Launch: "Hold Onto Your Hats! 🤯 NEW from Boomf just dropped & it’s seriously EPIC! Get ready to wow ‘em all over again. Click to be amazed! #NewAtBoomf #GiftInnovation #SurpriseThem"