Brand Tone

Emotional, tender, and celebratory, characterized by direct, affectionate, friendly, and approachable language that fosters warmth and personal connection.

Brand Values

• •Connection and Emotion
• •Thoughtfulness
• •Celebration of Relationships
• •Customer Happiness

Best Practices

• •Always Use Emotional and Evocative Language: Words like "ternura," "amor," "sorpresa," "corazón," and "emoción" should be central to the brand's vocabulary. The copy should sell a feeling, not just a product.
• •Focus on the "Why" Behind the Gift: Frame the products as solutions to the challenge of expressing deep emotions. The copy should resonate with the gift-giver's desire to make their partner feel special and loved.
• •Maintain a Warm and Approachable Voice: Use a conversational and friendly tone. Posing questions to the audience ("¿Quieres ser mi pinguin@?") creates engagement and a personal connection.
• •Be Transparent and Clear in a Friendly Way: When addressing practical matters like shipping and payment, maintain the brand's warm tone. For instance, instead of "Shipping Policy," use a title like "Cómo llega tu sorpresa."
• •Incorporate Storytelling: Each LoveBox has a theme (penguins, otters, etc.). Use short, charming stories about these themes to enhance the emotional weight of the gift. Explain *why* a penguin is a symbol of lifelong partnership, for example.

Social Perception

Largely positive, viewed as a provider of unique, charming, high-quality, and visually appealing gifts, though with some noted concerns regarding delivery logistics.

Copy Examples

• •A veces, un 'te quiero' viene en una caja. ❤️ Sorprende a esa persona que te mueve el piso con nuestra LoveBox 'Erizo'. Porque hay amores que, simplemente, erizan la piel. #BoomBoxChile #LoveBox #RegalosConAmor
• •Di lo que sientes sin decir una palabra. Nuestras LoveBox están diseñadas para derretir corazones. Descubre el regalo perfecto para tu persona especial. [Ver Colección]
• •Psst... tenemos una nueva forma de decir 'me encantas'
• •Nuestra LoveBox 'Nutria' es más que un regalo, es una promesa. Inspirada en cómo las nutrias se sostienen para no separarse, esta caja es para esos amores que son un refugio. Incluye dos tiernos peluches, chocolates artesanales y un mensaje que durará para siempre.
• •¿Buscas un regalo que realmente signifique algo? Olvídate de lo de siempre. En BoomBox Chile creamos cajas llenas de emoción, listas para regalar. ¡Haz que su corazón lata más fuerte! Envío a todo Chile.