Brand Tone

Friendly and Community-Oriented, Traditional yet Creative, Professional and Quality-Focused, Joyful and Celebratory

Brand Values

• •Community
• •Quality and Craftsmanship
• •Customer Service and Care
• •Tradition and Heritage
• •Joy and Kindness

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the shop's long history (since 1894) and community trust ("Ithaca's oldest florist," "voted Best Flower Shop") into website copy, social media bios, and "About Us" narratives. This reinforces reliability and experience.
• •Showcase Community Connection: Regularly feature content about local involvement, partnerships, or how the shop participates in Ithaca life (like the "Petal It Forward" or "Little Shop of Horrors" events). Use a warm, neighborly voice in these communications.
• •Maintain a Friendly, "Family" Voice: Use welcoming and approachable language. Phrases like "we're here for you," "let us help you celebrate," or directly stating "we treat you like family" should be common. Respond to social media comments and reviews with this same warmth.
• •Balance Tradition with Creativity: While highlighting history, also showcase new designs, custom work, and a willingness to create unique arrangements. Use vibrant, high-quality visuals on Instagram and TikTok that reflect both classic beauty and fresh ideas.
• •Focus on Quality and Joy: Ensure all descriptions of flowers and services emphasize freshness, beauty, and the joy they bring. Customer testimonials that reflect delight and satisfaction should be highlighted. The guarantee of quality should be subtly present in messaging.

Social Perception

Respected and Established, High-Quality and Creative, Community-Focused and Generous, Reliable and Service-Oriented, Versatile

Copy Examples

• •Headline: Celebrating Life's Moments with You Since 1894. Body: From joyful birthdays to heartfelt anniversaries, and all the 'just because' moments in between, Bool's Flower Shop has been Ithaca's trusted family florist for generations. Let our tradition of quality and creative design bring a smile to someone special today. Order your custom bouquet and let us deliver a piece of our heart to yours.
• •Headline: More Than Just Flowers – It's a Bool's Tradition. Body: For over a century, Bool's Flower Shop has been crafting more than just arrangements; we've been weaving memories. As Ithaca's oldest florist, we pour our passion for exquisite, fresh blooms and creative design into every petal. Experience the Bool's difference, where every customer is family. Visit us or order online for a touch of timeless beauty.
• •Social Media Post: Image: A vibrant, custom bouquet. Caption: Spreading a little sunshine, one petal at a time! 💐 At Bool's, we believe in the power of flowers to brighten any day. What moment are you celebrating this week? Let Ithaca's favorite florist help you say it beautifully. #BoolsFlowerShop #IthacaBlooms #CommunityLove #FreshFlowersDaily #PetalItForward
• •Wedding Promotion: Headline: Your Dream Wedding, Blooming with Bool's. Body: Envisioning your perfect day? Let Bool's Flower Shop, with over 125 years of floral artistry, bring your wedding dreams to life. Our experienced designers work with you to create breathtaking arrangements that reflect your unique style, from classic elegance to modern chic. Trust Ithaca's most beloved florist for quality, creativity, and service that feels like family. Schedule your consultation today!
• •Local Community Engagement Post: Image: Shopfront decorated for a local event or season. Caption: Bool's Flower Shop: Proudly blooming with Ithaca for over 125 years! We love being part of this vibrant community, from celebrating your special occasions to joining in local festivities. Thank you for making us your "Best Flower Shop"! Stop by and feel the warmth of family tradition. #IthacasOldestFlorist #SupportLocalIthaca #BoolAndCommunity