Brand Tone

Accessible and Inclusive, Passionate and Enthusiastic, Innovative and Creative, Community-Oriented, Value-Driven and Generous, Playful and Adventurous

Brand Values

• •Accessibility
• •Literacy and Knowledge Dissemination
• •Community Engagement & Social Responsibility
• •Innovation and Reinvention
• •Customer Value
• •Inspiring Readers

Best Practices

• •Always Emphasize Affordability and Value
• •Maintain an Enthusiastic and Passionate Voice for Reading
• •Highlight Community and Accessibility
• •Be Visually Engaging and Playful, Especially on Visual Platforms
• •Ensure Clarity and Directness in Promotions

Social Perception

Affordable Book Haven, Champion of Reading, Unique and Experiential Retailer, Community-Focused, Sometimes Overwhelming/Mixed Store Experience, Excitement Generators

Copy Examples

• •Headline: Unlock Worlds Without Breaking the Bank. Body: At BookXcess, your next great read is always within reach. Dive into thousands of titles at up to 80% off. Adventure, knowledge, and inspiration await! #BookXcess #AffordableReads
• •Headline: More Than Just a Bookstore – It's an Experience! Body: Get lost in our uniquely designed stores, where every corner holds a new discovery. Books, art, community – find it all at BookXcess. Come explore your local literary wonderland! #BookXcessExperience #BookstoreAdventures
• •Headline: Fueling Malaysia's Readers, One Affordable Book at a Time. Body: We believe everyone deserves access to the magic of books. That's why we're committed to making reading accessible and fostering a nation of readers. Join our mission! #BookXcessLovesReaders #LiteracyForAll
• •Headline: Your #BookTok Finds, Now CRAZY Affordable! Body: Seen it on TikTok? Chances are, we've got it – and at a price you won't believe! Rush to our latest sale and haul your heart out. Don't miss out on these viral reads! #BookXcessDeals #BookTokMadeMeBuyIt
• •Headline: Give the Gift of Reading (To Others, and Yourself!) Body: With every book you purchase during our Read It Forward campaign, we donate another to a child in need. Plus, enjoy amazing discounts on your own haul! Shop with heart at BookXcess. #BookXcessGivesBack #SpreadTheJoyOfReading