Brand Tone

Empowering and Entrepreneurial (for digital products), Community-focused (general bookstore)

Brand Values

• •Entrepreneurship/Empowerment (Digital Products)
• •Community (General Bookstore)
• •Opportunity
• •Ease
• •Financial Empowerment

Best Practices

• •When addressing potential digital product resellers, shift to an empowering and aspirational tone.
• •For PLR product buyers, focus on opportunity, ease, and financial empowerment, while still being rooted in the love of books.
• •Maintain a dual focus in communications, recognizing both the traditional online bookstore aspect and the digital resell product arm.
• •Leverage the positive community spirit associated with the term 'Book Brigade' where appropriate, but ensure context is clear.
• •Actively monitor and address feedback regarding digital product quality to improve customer satisfaction.

Social Perception

Positive association with a community-focused bookstore and an empowering resource for digital product resellers. There's a desire to improve perceived quality of PLR products.

Copy Examples

• •Discover your next read or your next business venture with us.
• •Start earning real wealth selling books from home!
• •Make money while you're sleeping with our digital products and keep 100% of the profit.
• •Versatile templates that you can personalize to fit your brand's unique style.
• •Join the Bookstore Brigade and become part of a community of book lovers and entrepreneurs.