Brand Tone

academic, historical, principled, serious, respectful

Brand Values

• •Courage and Integrity
• •Truth
• •Historical Remembrance and Reconciliation
• •Niche Specialization

Best Practices

• •Maintain a Scholarly Voice: Always use a respectful, formal, and educated tone. Avoid slang, overly casual language, or aggressive sales tactics. The copy should educate and inform before it tries to sell.
• •Anchor Content in Core Values: Every piece of copy, from an email to a book description, should connect back to the brand's core values of truth, courage, integrity, and reconciliation. Use these words and their synonyms to reinforce the brand's mission.
• •Focus on Storytelling, Not Just Selling: The brand's strength lies in the narratives it shares. Frame marketing content around the compelling human stories from the historical period, which aligns with the mission to share "great South African stories."
• •Emphasize Niche Expertise: Clearly communicate the brand's specialization in the Anglo-Boer War. This builds credibility and attracts the target audience of historians, students, and enthusiasts who are looking for authoritative sources.
• •Use the "Rebel" Motif Thoughtfully: The name "Cape Rebel" is powerful. Use it to frame stories of dissent against injustice and the courage to hold unpopular but principled positions. This reinforces the brand's unique identity and justifies its name beyond just a geographical location.

Social Perception

specialist, credible, scholarly resource, respected within its niche of historical researchers, authors, and enthusiasts

Copy Examples

• •A Forgotten Story of Courage from the Anglo-Boer War.
• •Beyond the Battlefield: Uncovering the Truths of the Anglo-Boer War.
• •This week, we explore the story of [Historical Figure], whose quiet rebellion challenged the might of an empire. Discover the tales of integrity that history often overlooks. #CapeRebel #BoerWar #SouthAfricanHistory
• •In this meticulously researched volume, the author moves past simplified narratives to reveal the complex motivations and unwavering integrity of those who stood for their beliefs. This book is an essential addition for anyone seeking to understand the true legacy of the conflict.
• •Cape Rebel: The Courage to Remember.