Brand Tone

Curated & Discerning, Warm & Welcoming, Literary & Appreciative, Community-Oriented, Understated & Authentic

Brand Values

• •Curation & Quality
• •Love of Reading & Literature
• •Community Focus
• •Authenticity & Personal Touch
• •Support for Independent Business

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of BOOK/SHOP's tone (e.g., discerning, warm, literary, understated) and provide examples of do's and don'ts for writers.
• •Emphasize Curation and Passion: Ensure copy reflects a genuine love for books and the thoughtful process behind the store's selection. Use words that convey discovery, quality, and literary appreciation.
• •Maintain a Warm and Inviting Language: Even when discussing literary or niche topics, ensure the language is accessible and welcoming, making everyone feel like part of the book-loving community.
• •Focus on Storytelling (Not Just Selling): Share the stories behind the books, the authors, or the experience of reading. Connect with customers on an emotional and intellectual level rather than purely transactional.
• •Be Authentic and Human: Let the personality of the shop and its staff shine through. Avoid overly corporate or generic language. Use a conversational yet respectful tone. Social media can be a great tool for this.

Social Perception

A Haven for Book Lovers, Aesthetically Pleasing & Inspiring, Local Gem, Trustworthy Source for Recommendations, Positive perception as cultural assets

Copy Examples

• •Instagram Post (Image: A unique vintage book): "Uncover your next literary treasure. Our vintage collection is brimming with stories waiting to be rediscovered. #BookShopFinds #VintageBooks #OaklandReads #IndependentBookstore"
• •Website Banner (New Arrivals): "Thoughtfully Chosen, Just For You. Explore the latest arrivals at BOOK/SHOP – your next favorite read awaits. #CuratedReads #NewBooks"
• •Facebook Post (Promoting a staff pick): "Our very own [Staff Member's Name] can't stop talking about '[Book Title]'! A compelling [genre] that will [briefly describe impact/theme]. Swing by and see why it's a BOOK/SHOP favorite. #StaffPick #MustRead #ShopLocalOakland"
• •Email Newsletter Snippet (Highlighting a specific genre): "For the Love of [Genre]: Dive deep into captivating narratives. From timeless classics to contemporary gems, our [Genre] selection is curated to inspire and transport. Explore the collection -> [Link]"
• •In-Store Signage (Near a display of local authors): "Oakland Voices, Global Stories. Discover the incredible talent right here in our community. #SupportLocalAuthors #CommunityReads #BookShopOakland"