Brand Tone

Intriguing, Personal, and Cerebral

Brand Values

• •Intellectual Curiosity
• •Authenticity
• •Storytelling Craftsmanship
• •Suspense Over Shock

Best Practices

• •Lead with a Question: Start copy with intriguing, open-ended questions that provoke thought and align with the cerebral nature of the books. This immediately engages the reader's curiosity.
• •Balance Mystery with Personal Insight: In promotional materials, pair the suspenseful elements of the book plots with personal anecdotes or insights from the author. This reinforces the brand's unique combination of intrigue and authenticity.
• •Use Cerebral and Evocative Language: Employ words like "psychological," "perception," "memory," "secrets," and "unravel" instead of more common thriller words like "terrifying" or "bloody." This maintains a sophisticated and intelligent tone.
• •Focus on the "Why," Not Just the "What": Emphasize the psychological motivations of characters and the intellectual puzzles within the plots. The copy should appeal to a reader's intelligence and desire for a complex story.
• •Maintain a Direct, Author-to-Reader Voice: Write as if the author is speaking directly to her audience. Use "I" and "you" to create a personal connection, particularly in blogs, newsletters, and more intimate marketing channels. This builds a loyal community around the author herself.

Social Perception

Generally positive, highlighting engaging plot twists, strong characterization, and genre authority. Often perceived as a 'hidden gem' for fans of psychological thrillers, with awareness primarily limited to book platforms due to low social media presence.

Copy Examples

• •Your mind is the most dangerous crime scene. Delve into a world where memories are unreliable and every secret has a price. Discover the psychological thrillers of Sharon Gloger. Are you ready to question everything?
• •What if the person you trust most is the one you should fear? Our latest release explores the dark corners of loyalty and betrayal. It started with a simple question I couldn't shake, and it grew into a story that I hope will stay with you long after the final page. Find out what happens when the truth is the deadliest lie of all.
• •Inside the writer's room: The dark inspiration behind my new character...
• •For Readers Who Love Unreliable Narrators and Twists You Won't See Coming. If you crave intelligent, plot-driven mysteries that mess with your head, you've found your next read. Gripping, complex, and utterly consuming. Download the first chapter and see for yourself.
• •I've always been fascinated by what drives ordinary people to do extraordinary—and sometimes terrible—things. It's an exploration of empathy as much as it is of evil. In my journey to write my latest novel, I found that the most compelling mysteries aren't just about 'who did it,' but 'why.' Let's talk about it.