Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Value-Oriented and Affordable, Helpful and Customer-Focused, Informative

Brand Values

• •Accessibility to Books
• •Affordability
• •Passion for Reading
• •Customer Satisfaction
• •Quality
• •Supporting Education

Best Practices

• •Always Emphasize Value and Affordability: Consistently highlight discounts, bundle offers, and the overall cost-effectiveness of purchasing from books4people. This is a core part of their appeal.
• •Maintain a Friendly and Enthusiastic Voice: Use warm, inviting language. Emojis can be used appropriately on social media to enhance friendliness. Convey genuine passion for reading and books.
• •Be Customer-Centric in Communication: Frame messages around customer benefits (e.g., "helping your child discover the joy of reading," "saving you money on your next favorite book"). Respond to queries and feedback promptly and helpfully.
• •Showcase Variety and cater to a Broad Audience (especially families/children): Regularly feature different genres, age groups, and types of books (especially collections and sets) to highlight the breadth of their catalog.
• •Be Trustworthy and Reliable: Ensure all promotions are clear, delivery information is accurate, and customer service is accessible. Back up claims of quality and service with genuine customer experiences where possible (like sharing positive reviews, with permission).

Social Perception

Highly Trusted Retailer, Go-To for Affordable Books, especially Children's Collections, Reliable and Good Service, UK-Based and Independent. Strong association with discounted prices and value for money. The brand is seen as a legitimate and safe place to buy books online.

Copy Examples

• •Unlock a World of Stories! 📚✨ Dive into our huge collection of children's book sets, handpicked to spark imagination and a lifelong love for reading. Affordable adventures await at books4people – where little readers dream big! #KidsBooks #ReadingForFun #BookDeals
• •Your Next Favourite Book is Waiting (and it's a Bargain!). From gripping thrillers to heartwarming fiction, discover incredible books at prices you won't believe. At books4people, we make great reads accessible to everyone. Free UK delivery over £35! #BookLovers #AffordableBooks #FictionFinds
• •Build Your Library, Not Your Bill! 💰📖 Passionate about reading but mindful of your budget? books4people offers amazing discounts on bestsellers, classics, and beautiful book collections. Get up to 80% off RRP and fuel your reading habit! #DiscountBooks #BookHaul #ValueReading
• •Happy Readers, Happy Parents! 😊 Find the perfect books to entertain and educate your little ones. From baby's first board book to exciting chapter books for teens, books4people is your trusted partner in fostering a love for reading. Explore our age-specific collections today! #ChildrensBooks #FamilyReading #EducationalBooks
• •More Books, More Joy, Less Spending. We believe everyone deserves the joy of a good book. That's why books4people is dedicated to bringing you a wide selection of titles at unbeatable prices, backed by friendly service you can count on. What story will you discover today? #books4people #GreatReads #CustomerLove