Brand Tone

Professional, Trustworthy, and Caring.

Brand Values

• •Heritage and Experience
• •Quality and Durability
• •Customer-Centric Service
• •British Manufacturing
• •Sustainability

Best Practices

• •Lead with Trust and Heritage: Always emphasize the 50+ years of experience and UK manufacturing. This is a key differentiator and builds immediate credibility.
• •Use Caring and Emotive Language for Books: Talk about books as "cherished stories," "family favorites," and "valuable collections." This shows an understanding and appreciation for the customer's emotional connection to their books.
• •Keep the Tone Professional and Clear: Avoid overly casual language or slang. The copy should be straightforward, informative, and easy to understand, reflecting the functional nature of the products.
• •Highlight Customer-Centric Solutions: Regularly mention the "friendly customer service" and the ability to create "bespoke" covers. This reinforces the value of personalized care.
• •Incorporate Values into All Communications: Weave in the brand's core values naturally. For instance, when talking about products, mention their quality and durability. When telling the company story, touch on its heritage and commitment to sustainability.

Social Perception

The brand is likely perceived as a reliable, no-frills provider of a specific, functional product. They are seen as a specialist, not a mass-market brand, with a positive reputation among their niche clientele.

Copy Examples

• •For over 50 years, UK readers and libraries have trusted us to protect their most cherished stories. From first editions to family favorites, our British-made covers provide lasting protection. This is more than plastic; it's peace of mind for the books you love.
• •Founded in 1969, Book Protectors is a family-run business with a simple mission: to preserve the books that shape our lives. Every cover we make in our UK facility is a testament to our commitment to quality and service. We're not just a company; we're fellow book lovers dedicated to helping your collection last a lifetime.
• •Meet Adaptaroll, the versatile solution for safeguarding your hardback dust jackets. Designed for a perfect fit, our durable, easy-to-use roll allows you to custom-fit protection for books of any size. Keep your collection pristine and free from wear and tear.
• •Extend the life of your library's collection with the UK's leading book protection. Our durable and easy-to-fit covers are manufactured in the UK to withstand the demands of a busy lending environment. With over 50 years of experience, we offer reliable solutions and bespoke options to meet your specific needs.
• •A book is a story waiting to be revisited. Our family has been helping you protect those stories since 1969. With our friendly service and UK-made quality, you can ensure your favorite books are ready for the next chapter. Explore our range of protective covers today.