Brand Tone

Friendly, Approachable, Value-driven, Community-oriented, Playful

Brand Values

• •Sustainability & Reuse
• •Accessibility & Affordability
• •Community & Fandom
• •Discovery & Treasure Hunting
• •Customer Service

Best Practices

• •Highlight the "treasure hunt" aspect of shopping at BOOKOFF.
• •Emphasize the sustainability and reuse aspect of buying pre-owned items.
• •Showcase the wide selection of items, including rare and hard-to-find products.
• •Use inclusive language to appeal to a broad audience of pop culture enthusiasts.
• •Provide clear and concise information about products and services.

Social Perception

BOOKOFF is perceived as a treasure trove for Japanese pop culture fans and bargain hunters, offering a vast selection of affordable, pre-owned items and a unique 'treasure hunt' experience.

Copy Examples

• •Give your beloved books, manga, and games a second chapter! Sell them to BOOKOFF and let someone else discover the joy.
• •Dive into a treasure trove of pre-owned books, anime merchandise, and more at BOOKOFF! You never know what hidden gems you'll find.
• •Join the BOOKOFF community! Share your latest finds and connect with fellow fans of Japanese pop culture.
• •Looking for affordable anime and manga? BOOKOFF offers a wide selection of pre-owned items at prices that won't break the bank.
• •BOOKOFF: Where sustainability meets fandom. Shop our collection of pre-owned goods and help give items a second life.