Brand Tone

Aspirational & Glamorous, Friendly & Approachable, Empowering & Confident, Trendy & Fashion-Forward, Helpful & Service-Oriented

Brand Values

• •Accessibility to Luxury
• •Customer Satisfaction
• •Quality & Care
• •Empowerment
• •Fashion Curation
• •Community Engagement

Best Practices

• •Stay Aspirational but Accessible: Use language that evokes glamour and luxury (e.g., "dream dress," "show-stopping," "iconic") but always pair it with the value proposition of affordability and ease of access through renting.
• •Be Friendly and Engaging: Write captions as if you’re talking to a friend who loves fashion. Use emojis that fit the glamorous and celebratory vibe (✨💖👑👗🥂). Ask questions to encourage interaction in comments.
• •Focus on the Feeling: Highlight how the dresses will make the customer *feel* – confident, beautiful, amazing, like an "it-girl." Connect the dress to the experience and the emotion.
• •Be Clear and Helpful: While being glamorous, ensure practical information (how to book, try-on availability, location, postage) is easy to find and understand. Use clear calls to action (e.g., "Tap to explore," "Book your try-on," "DM us").
• •Showcase Social Proof and Trends: Regularly feature user-generated content (with permission) and highlight popular designers or styles. Use relevant, trending hashtags but also specific branded ones like #BookMyLookBrisbane. Keep an eye on what’s current in event wear.

Social Perception

Positive, Desirable, Trusted (within its customer base), Fashionable & On-Trend

Copy Examples

• •Headline: Steal the Spotlight. Your Dream Dress Awaits. ✨ Body: Why buy when you can borrow? Brisbane’s hottest designer dresses are here for your next big event. Feel amazing, turn heads, and own the night without breaking the bank. Tap to explore the collection! #BookMyLookBrisbane #DesignerHire #BrisbaneEvents #LuxuryForLess
• •Headline: Formal Season? Nailed It. 👑 Body: Don’t just go to formal, *arrive*. Our curated collection of show-stopping gowns from your favourite designers is here to make your night unforgettable. Book your try-on appointment in Camp Hill today and find *the one*. Link in bio! #FormalDressBrisbane #DressHireAustralia #SchoolFormal #BookMyLookBNE
• •Headline: Weekend Glam Activated. 💖 Body: Got an event? We’ve got the dress. From race days to weddings, birthdays to glam nights out – rent the perfect designer look from Book My Look Brisbane. Easy, affordable, and oh-so-fabulous. Australia-wide postage available! #DressRental #BrisbaneFashion #SpecialOccasionDress #FeelConfident
• •Headline: Be Your Own Style Icon. (We’ll Help!) 😉 Body: Ready to wear that designer dress you’ve been dreaming of? Our collection is packed with stunning pieces to make you feel incredible. Friendly service, easy bookings, and a wardrobe full of possibilities. What are you waiting for? DM us for styling advice! #BookMyLook #DesignerDressHire #BrisbaneStyle #FashionRental
• •Headline: Obsessed is an understatement. 😍 This [Designer Name] dress just landed! Body: Be the first to wear this beauty! Perfect for [Event Type e.g., your upcoming Spring wedding guest look / that glam birthday dinner]. Limited availability – book it now via our website or DM us! Try-ons available in Brisbane. #NewCollection #MustHaveDress #BookMyLookBrisbane #LuxuryRental #BrisbaneDressHire