Brand Tone

friendly, welcoming, and community-oriented, with an approachable and enthusiastic communication style. Knowledgeable yet accessible, passionate about books and the local community. Modern and trendy on TikTok to connect with a younger audience.

Brand Values

• •Community
• •Independence
• •Customer Service
• •Love for Reading

Best Practices

• •Always Be Welcoming: Every piece of copy, from a simple tweet to a detailed event description, should feel open and inviting. Use inclusive language and a friendly tone.
• •Highlight Community: Regularly feature user-generated content (with permission), mention local events, and collaborate with other local businesses. This reinforces the brand's position as a community cornerstone.
• •Share Your Passion: Let the genuine love for books shine through. Write with enthusiasm about new arrivals, staff picks, and the joy of reading. This authenticity is contagious.
• •Embrace the "More Than a Bookshop" Identity: Consistently remind your audience of the other aspects of the business – the café, the gifts, the toys, the events. This broadens your appeal and reinforces the idea of the shop as a destination.
• •Adapt to the Platform, Not Away from the Brand: While the style might change slightly from a formal website announcement to a playful TikTok video, the core values of friendliness, community, and passion should remain consistent. The voice can be adapted, but the personality should not.

Social Perception

Bookmark Spalding is widely perceived as a cherished local treasure and a vital part of the Spalding community. Customers see it as more than just a retail space; it's a destination. It is viewed as a welcoming and cozy environment where one can browse for hours, enjoy a meal, and find unique gifts. The overwhelming sentiment is one of affection and appreciation for the shop's contribution to the town's character and culture.

Copy Examples

• •Your next adventure is waiting. 📖✨ Just landed on our shelves is the new must-read from [Author's Name]! We've already got a good feeling about this one. Come and grab your copy and let us know what you think! #NewBookDay #BookmarkSpalding #IndieBookstore
• •Gather 'round, little bookworms! 🐛 Join us this Saturday at 11 am for a magical story time session. We'll be journeying to faraway lands and meeting new friends, all from the comfort of our cozy corner. Perfect for a weekend treat! #StoryTime #SpaldingKids #CommunityHub
• •Books, Coffee, and Comfort. ☕️ Take a break from the everyday and unwind in our café. With freshly baked treats and the perfect brew, it’s your happy place waiting to happen. #BookmarkCafe #SpaldingEats #MoreThanABookshop
• •Proud to be your local indie! ❤️ Every book you buy from us supports a dream and keeps our lovely town vibrant. Thank you for choosing to shop small. #ShopLocal #IndieBookshopLove #Spalding
• •POV: You've found the book that will ruin your sleep schedule. 😉 #BookTok #FantasyBooks #GetLostInABook #BookmarkSpalding