Brand Tone

friendly, passionate, inclusive, and enthusiastic

Brand Values

• •Community: Connecting like-minded fans through fashion.
• •Inclusivity: Believing everyone deserves to see themselves represented and feel like the main character.
• •Quality: Creating products with longevity, similar to the stories they represent.
• •Creativity: Designing unique and clever products for passionate readers.
• •Passion for Reading: This is the foundational element, driving them to create stylish fandom merchandise.

Best Practices

• •Speak Your Reader's Language: Use terms and references that resonate with the book-loving community (e.g., "TBR pile," "book hangover," specific fandom nods if applicable, "bookworm").
• •Emphasize Shared Passion: Continuously reiterate the love for reading and storytelling that the brand and its customers share. Frame products as a way to celebrate this passion.
• •Foster Community and Inclusivity: Use welcoming and inclusive language. Encourage interaction and sharing among customers. Highlight how the apparel helps readers connect.
• •Show, Don't Just Tell, Your Creativity: Let the cleverness and uniqueness of the designs shine through in product descriptions. Explain the inspiration behind a design when possible.
• •Maintain Enthusiasm: Keep the excitement for books and reading palpable in all communications. Use exclamation points appropriately and convey a genuine joy for the "bookish" lifestyle.

Social Perception

The brand strongly resonates with avid readers, particularly those involved in online book communities ("BookTok," "Bookstagram"). They cater to a desire for merchandise that is both stylish and a nod to beloved books or literary themes.

Copy Examples

• •Product Ad (New T-shirt): "Lose yourself in your next chapter *and* in our new ultra-soft [Book Title/Theme] tee! Designed for bookworms by bookworms, because we get it – sometimes the best adventures happen between the pages. ✨ #WearYourStory #BookishAndProud"
• •Social Media Post (Community Focus): "What world are you escaping to today? 📚 We love seeing our community rock their favorite reads! Tag us in your #BookishWear for a chance to be featured. Let's celebrate the stories that connect us!"
• •Email Subject Line (New Collection): "Psst... Your Next Favorite Bookish Outfit Just Dropped! 😉"
• •Website Banner (Highlighting Values): "More Than Just Apparel: It's a Community. Quality, Creativity, and a Whole Lot of Book Love Woven into Every Piece."
• •Instagram Story (Interactive): "Which book character's wardrobe would you raid? 👗👑⚔️ Tell us below! 👇 (P.S. We might just have the perfect tee to start your collection!)"