Brand Tone

Community-Oriented & Friendly, Passionate & Enthusiastic, Approachable & Down-to-Earth, Sustainable & Conscious, Resilient & Hopeful, Encouraging

Brand Values

• •Community
• •Sustainability & Environmental Responsibility
• •Accessibility & Affordability
• •Love of Reading & Literacy
• •Resilience
• •Giving Back

Best Practices

• •Emphasize 'Community' and 'Connection': Use inclusive language ('we,' 'us,' 'our community,' 'fellow readers'). Encourage interaction by asking questions and inviting shares.
• •Highlight Sustainability and 'Pre-loved' Positivity: Frame second-hand books not just as cheaper, but as a conscious, eco-friendly choice. Use terms like 'rehome,' 'give a new life,' 'sustainable reading.'
• •Maintain an Authentic and Passionate Voice: Let the genuine love for books and reading shine through. Share personal anecdotes (like the founders' story or impacts of community support) where appropriate.
• •Be Approachable and Friendly: Use clear, simple language. Respond to comments and messages in a warm and helpful manner, reflecting the 'mompreneur' roots.
• •Showcase Resilience and Positivity: Even when discussing challenges (like the floods), focus on the supportive community response and the determination to continue the mission, inspiring hope and loyalty.

Social Perception

Bookendsae is generally perceived positively as a valuable community asset and a champion of sustainable practices in the UAE. Customers and media see them as a solution to the high cost of new books and a way to give books a second life. They are viewed as more than just a bookstore; they are a 'hub' for literary engagement, hosting events, workshops, and fostering connections. The story of their founding by two mothers, their growth, and their resilience in the face of adversity (like the floods) has garnered respect and support from the community. The brand is seen as friendly, approachable, and mission-driven.

Copy Examples

• •More than just a store, Bookendsae is a family! 📚❤️ Join our community of UAE book lovers and share the joy of reading. Tag a friend you'd love to bring to our cozy Silicon Oasis store! #Bookendsae #UAEreads #BookCommunity #PrelovedBooks #DubaiReads
• •Love reading but not the price tag? 🌍💸 Discover thousands of pre-loved books at Bookendsae! Give a story a new home and help us save the planet, one book at a time. Shop online or visit us in Dubai Silicon Oasis. Your next adventure awaits! #SustainableReading #AffordableBooksUAE #SecondhandStories #Bookends
• •Get ready for story time! ✨ Join us this Saturday at Bookendsae for a magical children's reading session. Fun, imagination, and of course, loads of wonderful books! Check our website for details. #BookEventsDubai #KidsBooks #StoryTimeUAE #Bookendsae
• •Declutter your shelves and give your books a new chapter! 📖➡️🏠 Selling your pre-loved books is easy with Bookendsae. Join our community of over 1,400 sellers and earn credit for new reads or cash. Visit bookends.ae/sell-books to learn more. #CircularEconomy #SellBooksUAE #BookMarketplace #SustainableBusiness #Bookends
• •Sound on! 🔊 POV: You found your happy place. ✨📚 Lost in a world of pre-loved stories at Bookendsae. Come find your next obsession! #BookwormParadise #HiddenGems #BookNook #DubaiBookstore #BookTokUAE #Bookendsae