Brand Tone

Wholesome, Joyful, Community-Oriented, and Child-Friendly

Brand Values

• •Kindness and Generosity
• •Community Building
• •Family Tradition
• •Joy and Fun
• •Paying It Forward

Best Practices

• •Always Use Positive and Uplifting Language: The copy should consistently focus on joy, kindness, community, and fun. Avoid any language that is scary or negative, staying true to the wholesome nature of the tradition.
• •Center the "Why" (The Values): Don't just sell a book; sell the experience. Every piece of copy should connect back to the core values of building community, creating family traditions, and spreading generosity.
• •Encourage User-Generated Content: Actively ask followers to share their booing stories, photos, and videos using a consistent hashtag (e.g., #BooingTradition). Feature this content regularly to reinforce the sense of a shared, community-wide experience.
• •Maintain a Child-Friendly Voice: The language should be simple, clear, and accessible to parents and children alike. Use exclamation points, emojis (like 👻), and enthusiastic phrasing to convey excitement.
• •Highlight the "Pay It Forward" Aspect: Consistently emphasize that booing is a chain reaction of kindness. Use phrases like "spread the joy", "pass it on", and "keep the tradition going" to encourage participation and continuation of the game.

Social Perception

The public perceives "Booing A Halloween Tradition" as a positive and delightful activity, especially for families with young children. It is seen as a safe and constructive way to celebrate the Halloween season, shifting focus from just receiving treats to the joy of giving them. The brand, through Kendra Montante, is viewed as an authority on and a key promoter of this growing neighborhood tradition. Its philanthropic efforts, such as booing hospitalized children, have cemented its reputation as a caring and community-focused entity.

Copy Examples

• •Ready, set, BOO! 👻 There's no feeling quite like watching your little ones experience the joy of giving. Our 'Booing A Halloween Tradition' kit has everything you need to start making magical memories and spreading kindness throughout your neighborhood. Who are you excited to boo this year? #BooingTradition #PayItForward #HalloweenFun #FamilyTradition #Kindness
• •Start a New Halloween Tradition! Tired of the same old Halloween routine? Bring your community together with 'Booing: A Halloween Tradition'! This charming book and kit teach kids the fun of anonymous giving. It's more than just treats—it's about friendship, excitement, and creating memories that last a lifetime. Order your Boo Kit today and be the first to spread the joy on your street!
• •Build Your Community, One Boo at a Time. The official book and kit for the beloved Halloween tradition. Shop Now.
• •🤫 Shhh... It's Time to Start Booing! Get ready for the most heartwarming Halloween tradition. Learn how to 'boo' your friends and neighbors...
• •The best part of Halloween? The spooky, secret kindness! Our book 'Booing A Halloween Tradition' makes it easy and fun to start this beloved neighborhood game. #YouveBeenBooed #Community #Halloween