Brand Tone

Playful & Fun, Friendly & Approachable, Caring & Compassionate, Trendy & Fashion-Forward, Enthusiastic & Passionate

Brand Values

• •Quality & Functionality
• •Style & Individuality
• •Affordability
• •Community
• •Giving Back
• •Inclusivity & Representation
• •Customer-Centricity

Best Practices

• •Embrace the "Boop" Factor: Infuse playfulness and affection into the language. Use fun, lighthearted words and don't be afraid of a little bit of cute, dog-centric humor. Think "paw-some," "fur-iendly," "wag-worthy."
• •Speak Human to Human (and Dog Lover to Dog Lover): Write in a conversational, friendly, and approachable manner, as if talking to a fellow pet parent. Avoid overly formal or jargon-filled language.
• •Highlight the "Why": Consistently weave in brand values. Mention the quality, style, comfort, the joy of pet ownership, and the "Boops for Good" initiative to reinforce what Boogs & Boop stands for.
• •Keep it Visually Inspired: Let the colorful, trendy, and joyful aesthetic of the products and the dogs who wear them inspire the copy. Use descriptive language that paints a picture of happy dogs and proud owners.
• •Community First: Encourage interaction, use user-generated content when appropriate, and speak directly to your "pack." Foster a sense of belonging and shared passion for pets.

Social Perception

Positive & Engaging, Trusted for Style and Quality, Seen as Caring, Innovative & Modern, Supportive of Small Businesses

Copy Examples

• •SPOILER ALERT: This is your pup's new favorite harness. 😉 Strut your stuff with #boogsboop style that’s as comfy as it is cool. Ready for all the head turns (and tail wags)? Shop the look via link in bio! 🐾 #DogFashion #HappyPup #BoogsAndBoop
• •Unleash your dog's inner fashionista! 🧣 From playful patterns to chic solids, our Boogs & Boop bandanas are designed for ultimate style and comfort. Pawsitively perfect for every adventure (and nap!). Find their new fave today and support a small, woman-owned business that gives back! #BoopsForGood #DogBandanas #StylishPup
• •Get Ready to Drool! 🤤 Our New Collection Just Dropped!
• •Built for serious playtime, designed for serious fun! This [Toy Name] isn't just another toy; it's a boredom-busting, tail-wagging champion. Made with love and tough materials because your bestie deserves the best. Let the good times roll (and fetch, and tug)!
• •Zoomies sponsored by pure joy & Boogs & Boop gear! ✨ Watching them this happy is EVERYTHING. ❤️ What adventures are you and your pup up to? #DogLife #AdventureDog #BoogsBoop #DogGear #HappyDog