Brand Tone

Youthful and Trendy, Friendly and Approachable, Enthusiastic and Playful, Aspirational yet Attainable

Brand Values

• •Fashion-Forward
• •Quality and Affordability
• •Individuality and Self-Expression
• •Customer Connection
• •Entrepreneurial Spirit

Best Practices

• •Stay Youth-Focused: Use contemporary slang and references (where appropriate and authentic), emojis, and an energetic pace that resonates with a younger audience. Keep sentences relatively concise and engaging.
• •Emphasize Trends & Style: Consistently highlight the "on-trend" nature of the products. Use fashion-forward terminology and connect items to current styles or aesthetics (e.g., "90s inspired," "Y2K vibe," "streetwear essential").
• •Maintain a Friendly & Inclusive Voice: Address the audience directly and conversationally (e.g., "Hey Boo!", "Your new fave..."). Encourage interaction by asking questions and responding to comments.
• •Highlight NZ Origin with Global Appeal: Subtly weave in the New Zealand roots ("Designed in NZ") while emphasizing that the styles are loved and shipped worldwide, reinforcing both local pride and international relevance.
• •Be Visually Descriptive & Enthusiastic: Use vivid language that conveys the look, feel, and excitement of the clothing. Words like "obsessed," "crushing on," "must-have," "statement piece" can capture the brand's passion when used genuinely.

Social Perception

Positive and Desirable, Trendy, Good Quality for Price, Support for Small NZ Business, Appealing Presentation

Copy Examples

• •⚡ NEW DROP ALERT ⚡ Your search for the perfect graphic baby tee ends NOW. Say hello to the [Tee Name] Tee! Effortless cool, major comfort. Link in bio to make it yours. #BooAndCo #BabyTeeLove #NZFashion #StreetStyleVibes
• •Winter 'fit check featuring our *NEW* [Hoodie Name] Baggy Hoodie! ❄️ So comfy, so cute. How would you style it? Let us know! 👇 Use code TIKTOK15 for a sweet discount! #BooAndCoStyle #HoodieSeason #OOTDInspo #NZStyle #WinterFashion
• •Boo & Co. — Your Go-To for On-Trend Essentials. Founded in NZ, Loved Worldwide. Shop Baby Tees, Baggy Hoodies & More. Affordable Style. Unmatched Quality.
• •🔥 Heads Up! Your Fave [Product Category, e.g., Graphic Tees] Just Got a Major Update!
• •Stop scrolling, start styling! 💅 Boo & Co. brings you the freshest fits, from iconic baby tees to the baggiest hoodies. Quality you can feel, prices you'll love. Tap to shop the hype! #BooAndCo #TrendyFashion #AffordableStyle #MustHavePieces