Brand Tone

The brand's tone is predominantly friendly, supportive, and empowering. It balances being informative and credible with a playful and relatable voice that resonates with its audience of mothers. The use of terms like "Supermoms" and "Boobie-Approved" reinforces this persona. On social media, the tone is informal and highly engaging, using humor and shared experiences to build a community.

Brand Values

• •Empowerment
• •Health and Wellness
• •Credibility and Trust
• •Community
• •Convenience

Best Practices

• •Embrace the "Supportive Friend" Tone: Write as if you're a knowledgeable and encouraging friend who understands the highs and lows of motherhood. Use "we" to create a sense of community and address the customer as "you" or "mama" to make it personal and direct.
• •Lead with Empathy, Follow with Solutions: Start by acknowledging a common struggle or pain point for new mothers (e.g., exhaustion, worry about milk supply). Then, introduce the Boobie* product as the simple, effective solution to that problem.
• •Use "Super" Language Consistently: Weave words like "Supermom," "superfood," "power," and "boost" into your copy. This reinforces the brand's empowering and effective positioning.
• •Highlight Credibility Without Being Clinical: Always mention that the products are created by an IBCLC and nurse. This builds immense trust. However, keep the language accessible and warm, avoiding overly technical jargon. Frame it as "mom-and-nurse-approved."
• •Encourage User-Generated Content and Testimonials: Actively feature customer stories, quotes, and photos in your marketing. This not only provides social proof but also reinforces the community value and authentic voice of the brand. Use calls-to-action like "Share your #boobielove story" to gather more content.

Social Perception

The general perception of Boobie* is highly positive. Customers often describe the products as a "lifesaver" and express gratitude for their effectiveness in helping them achieve their breastfeeding goals. The brand is seen as a trustworthy and supportive resource for mothers. While some customers mention the premium price point and mixed reviews on taste, the overall perception is that the products deliver on their promises. The brand is also recognized for its innovative approach to lactation support, being the first to market with lactation bars and gummies.

Copy Examples

• •Juggling a baby, a to-do list, and your own well-being? We see you, Supermom. Our Boobie* Bars are your one-handed hack to staying nourished and energized. Packed with milk-boosting superfoods, it’s the easy, delicious way to support your supply on the go. #MomLife #BoobieSuperfoods
• •Hear from moms just like you who've made the switch from countless pills to our delicious Boobie* Body protein shake. More milk, more energy, and more time for baby cuddles. Ready to simplify your lactation journey? Click to learn more. #BreastfeedingSupport #NewMom
• •Who said supplements can't be fun? Our Boobie* Bears are a tasty trio of benefits: they support a healthy milk supply, promote postnatal hair growth, and boost your immune system with Elderberry and Zinc. It's your daily dose of 'you've got this, mama!'
• •Tired of feeling tired? Motherhood is a marathon, and you need the right fuel. Our Hydromom drink mix is designed to keep you hydrated and energized through every feeding, diaper change, and sleepless night. Because taking care of them starts with taking care of you.
• •Welcome to your village. At Boobie*, we're more than just superfoods—we're a community of moms supporting each other through every stage of the journey. Explore our products, created by a nurse and lactation consultant to empower you. #SuperfoodsForSupermoms