Brand Tone

Authentic, Passionate, Family-Oriented, Welcoming, Community-Focused, Enthusiastic, and Friendly

Brand Values

• •Family
• •Authenticity
• •Community & Togetherness
• •Heritage & Tradition
• •Quality
• •Charity & Social Responsibility

Best Practices

• •Embrace Storytelling: Consistently weave in the story of Boo and Henry, their values (Family, Faith, Charity, Community), and the Memphis heritage. This adds depth and authenticity.
• •Use Warm, Inclusive Language: Employ welcoming phrases like "y'all," "welcome to the family," "gather 'round." Keep the tone friendly, approachable, and as if you're talking to a neighbor.
• •Highlight Authenticity and Quality: Emphasize "True Memphis BBQ," slow-cooking methods, quality ingredients, and award-winning recipes. Use descriptive words that evoke taste and tradition (e.g., "smoky," "tender," "savory," "heritage").
• •Show, Don't Just Tell, Community Spirit: Beyond stating it as a value, showcase community involvement, customer stories (with permission), and how BBQ brings people together.
• •Maintain Enthusiasm and Passion: Let the genuine love for BBQ and the brand's mission shine through in all communications. Use exclamation points judiciously to convey excitement, and share positive news and customer feedback with pride.

Social Perception

Highly Regarded for Food Quality, Friendly and Welcoming Atmosphere, Authentic Experience, Excitement around the New Restaurant, Valued for Legacy and Story

Copy Examples

• •Headline: Taste the Soul of Memphis. Real Pit BBQ, Just Like Family Makes It. Body: At Boo And Henry's, every rack of ribs and scoop of mac 'n' cheese is a tribute to family, flavor, and the rich traditions of Memphis BBQ. Come on in, y'all – welcome to the family! #MemphisBBQ #FamilyTradition #ScottsdaleEats
• •Headline: Slow-Smoked Perfection. Generations of Flavor in Every Bite. Body: Our pitmasters pour their hearts into every dish, slow-cooking our meats over hickory and oak for that authentic Memphis taste Boo and Henry would be proud of. It’s more than food, it’s our heritage. Try our award-winning brisket today! #AuthenticBBQ #SlowSmoked #BooAndHenrys
• •Headline: Gather 'Round the Goodness. It's BBQ Season at Boo And Henry's! Body: From backyard cookouts to our new Scottsdale home, Boo And Henry's is all about bringing folks together with damn good BBQ. Our sauces? Award-winning. Our welcome? Always warm. #CommunityLove #BBQSeason #TrueMemphisFlavor
• •Headline: Not Just Sauces & Rubs, It's a Legacy. Body: Inspired by our parents, Boo and Henry, who dedicated their lives to family, faith, and community, our award-winning BBQ products are crafted to bring that same spirit to your table. Taste the tradition. Shop online or visit us in Scottsdale! #BBQLegacy #SouthernSpirit #AwardWinningSauce
• •Headline: Hear That Sizzle? That’s Real Memphis Talkin’. Body: From our tender pulled pork to those fall-off-the-bone dry rub ribs, we’re serving up the true taste of Memphis, right here in Scottsdale. Come hungry, leave happy – and part of the Boo And Henry's family! #RealMemphisBBQ #ScottsdaleFoodie #BBQHeaven