Brand Tone

Authoritative & Expert, Passionate & Enthusiastic, Premium & Sophisticated, Community-Oriented & Inclusive, Friendly & Approachable

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Durability & Longevity
• •Authenticity
• •Customer Satisfaction
• •Passion for Foosball
• •Innovation
• •Customization & Personalization
• •Sustainability & Eco-friendliness

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the French origin, hand-built quality, and decades of tradition in your messaging. Use terms like "artisanal," "legacy," "handcrafted," and "authentic."
• •Maintain a Premium Voice: Use sophisticated and descriptive language that reflects the high-end nature of the product. Avoid slang or overly casual phrasing unless specifically targeting a younger audience in a dedicated campaign. Focus on "investment," "elegance," and "unparalleled quality."
• •Show, Don't Just Tell, Durability: Instead of just saying "durable," talk about "generations of play," "solid wood construction," and tables that "last a lifetime." Use customer stories or examples if possible.
• •Foster Community and Passion: Speak to the love of the game. Use inclusive language, highlight the social benefits of foosball, and engage with player experiences and tournament news.
• •Be Confident and Authoritative (but approachable): As the official US distributor of a renowned brand, project confidence in the product's superiority and your expertise. However, ensure customer service communications remain friendly, helpful, and responsive.

Social Perception

High-Quality & Premium, Iconic & Classic, Durable & Reliable, Nostalgic, Community Stronghold, Symbol of Fun & Camaraderie

Copy Examples

• •Headline: Own a Piece of History. Experience Bonzini. Body: For generations, Bonzini has handcrafted the world's most iconic foosball tables in France. Bring home not just a game, but a legacy of unparalleled quality and timeless design. Discover your Bonzini today.
• •Headline: Built for Decades of Duels. Crafted for a Lifetime of Memories. Body: Invest in more than just a foosball table. With solid beechwood construction and legendary French craftsmanship, your Bonzini is built to host countless thrilling matches and become a cherished family heirloom.
• •Headline: The Heartbeat of the Game Room. The Soul of French Foosball. Body: From Parisian cafes to your home, the authentic Bonzini "babyfoot" experience is unmatched. Feel the precise control, the smooth action, and the passion of European-style play. Elevate your game.
• •Headline: Your Table, Your Style. Unmistakably Bonzini. Body: Don't just play the game, design it. With Bonzini USA, customize your table from cabinet finish to player colors. Create a foosball masterpiece that’s as unique as your winning strategy.
• •Headline: More Than a Game. It's a Bonzini. Body: Join a global community of enthusiasts who know Bonzini stands for superior craftsmanship, enduring playability, and the pure joy of foosball. Connect with tradition, quality, and fun. Find your Bonzini at Bonzini USA, the official home for Bonzini in America.