Brand Tone

friendly, authentic, and service-oriented

Brand Values

• •Authenticity
• •Diversity & Inclusivity
• •Convenience
• •Quality
• •Customer Focus
• •Fair Pricing

Best Practices

• •Develop a Brand Voice Guide: Clearly document Bonvila's tone (friendly, authentic, service-oriented), key messaging points, words to use/avoid, and provide examples. Share this with anyone creating content.
• •Emphasize Storytelling: Continue to weave in narratives about the origin of products, cultural significance, or the founders' passion, like the Manti example. This reinforces authenticity and a personal connection.
• •Customer-Centric Language: Always frame communication from the customer's perspective. Focus on their needs, desires (e.g., "tastes you've been missing"), and how Bonvila provides solutions (convenience, authenticity).
• •Consistent Visuals and Language Across Platforms: Ensure that the friendly and authentic tone is reflected not just in website copy but also in social media posts, email newsletters, and customer service interactions. Visuals should complement this by being warm, inviting, and showcasing the quality of the food.
• •Engage Authentically: When responding to comments or reviews on social media or review platforms, maintain the established friendly and helpful tone. Address feedback positively and show genuine appreciation for customers.

Social Perception

Customers generally perceive Bonvila positively as a reliable source for Turkish and Middle Eastern groceries in the UK. Positive feedback frequently mentions product quality, the authenticity of items like Lahmacun and Icli Kofte, quick delivery, and effective packaging. Customer service is also a noted strength. The brand is seen as filling a niche for those seeking specific ethnic foods that are not easily found in mainstream supermarkets. The association with "homemade" for some products likely enhances a perception of care and tradition.

Copy Examples

• •Headline: Taste Home, Delivered. Body: Missing the authentic flavours of the Mediterranean? From rich Turkish coffee to zesty olives and traditional baklava, Bonvila brings your favourite ethnic foods right to your UK doorstep. Shop now and rediscover the tastes you love. Call to Action: Explore Flavours
• •Headline: Your Kitchen's Passport to the Middle East. Body: Unlock a world of culinary delight with Bonvila. We meticulously source the finest ingredients, so you can create authentic Middle Eastern and Mediterranean dishes in your own kitchen. Quality, tradition, and convenience, all in one place. Call to Action: Start Your Culinary Journey
• •Headline: More Than Groceries, It's a Celebration of Flavour! Body: At Bonvila, we believe food unites us. That's why we offer a diverse range of authentic ethnic products at competitive prices. Join our community and bring the vibrant tastes of the Mediterranean to your table. Call to Action: Shop & Celebrate
• •Headline: Fresh, Authentic, Delivered Fast. Body: Craving genuine Turkish Sucuk or the perfect Feta? Bonvila ensures your favourite Mediterranean and Middle Eastern foods arrive fresh and fast. Experience the convenience of quality ethnic groceries online. Call to Action: Get Your Groceries
• •Headline: From Our Homeland to Your Home. Body: Inspired by rich culinary traditions, Bonvila was born from a desire to share the authentic tastes we love. Discover everything from daily essentials to special treats, and let us bring a piece of the Mediterranean to you. Call to Action: Discover Authentic Tastes