Brand Tone

Practical, Reassuring, and Smart

Brand Values

• •Efficiency and Practicality
• •Quality and Durability
• •Accessible Style
• •Customer-Centric Innovation

Best Practices

• •Lead with the Solution: Always start by addressing a traveler's pain point (e.g., fees, packing stress, finding the right size). The copy should immediately present the BONTOUR product as the answer.
• •Be Specific and Factual: Use exact dimensions, airline names, and material types (e.g., "40x20x25cm Ryanair carry-on," "Made from durable ABS"). This reinforces the brand's practical and reassuring tone.
• •Use "Smart" and "Savvy" Language: Employ words that frame the purchase as an intelligent choice. Phrases like "travel smarter," "the clever solution," and "savvy traveler" align with the brand's persona.
• •Focus on the Destination, Not Just the Journey: Connect the product to the positive experiences it enables. Write about the "weekend getaway," the "business trip," or the "adventure" that the luggage makes possible.
• •Maintain a Clean and Direct Style: Avoid overly poetic or flowery language. The copy should be as clean, efficient, and well-designed as the products themselves. Use short sentences and clear headlines.

Social Perception

The public perception of BONTOUR Shop is largely positive and centered on product performance. Customers frequently praise the luggage for its clever use of space, often referred to as a "space miracle" in reviews. Products are seen as excellent value for money, perfectly fitting budget airline sizers, and helping travelers avoid excess fees. The variety of colors and the functionality of wheels and handles are also appreciated. While some minor negative feedback pertains to durability after extended use (common for this price range), it does not significantly detract from the overall positive perception of the brand as a smart choice for budget-conscious travelers.

Copy Examples

• •The End of Excess Baggage Fees. Stop guessing at the gate. Our CabinOne suitcase is engineered to the exact 40x30x20cm Wizz Air standard. Pack what you need, roll it on board, and enjoy the journey. Travel smarter, not harder.
• •Your Weekend Trip, Perfectly Packed. Light, durable, and deceptively spacious. The BONTOUR carry-on is your ideal partner for short getaways. With smooth-glide wheels and a tough shell, it’s built to keep up with your adventures. Where to next?
• •Style That Fits. (Literally). Why choose between function and fashion? Our luggage offers a sleek, modern design in a range of colors, all while fitting perfectly in the overhead bin. Elevate your travel game without compromising on practicality.
• •More Holiday, Less Hassle. The secret to a stress-free airport experience? A bag you can depend on. Our airline-approved trolleys and backpacks are designed for maximum capacity within the rules. Pack more memories, not more worries.
• •The Smartest Thing You'll Pack. Your ticket is booked. Your itinerary is set. The final piece of the puzzle is a BONTOUR bag. Built for the modern traveler, it's the reliable, cost-effective choice for every journey.