Brand Tone

Caring & Compassionate, Responsible & Ethical, Joyful & Playful, High-Quality & Timeless, Conscious & Purpose-Driven

Brand Values

• •Sustainability
• •Quality & Durability
• •Ethical Production
• •Bringing Joy & Happiness
• •Giving Back & Social Responsibility
• •Transparency
• •Timeless Design

Best Practices

• •Prioritize "Care" in Every Message: Whether talking about the materials, the children who will love the toys, or the planet, the language should always convey a sense of gentleness, compassion, and thoughtfulness. Use words like "lovingly," "gentle," "cherished," "kindness."
• •Highlight Sustainability Authentically: Don't just mention "eco-friendly." Explain *how* (e.g., "made from 100% recycled PET bottles," "B Corp certified commitment"). This builds trust and reinforces the responsible value.
• •Embrace Joyful Simplicity: The toys themselves often have a classic, simple charm. The copy should reflect this – be clear, warm, and focus on the happiness and comfort the toys bring, without being overly complex or technical.
• •Connect to Heritage and Quality: Subtly weave in the brand's long history (since 1933) and commitment to handmade, durable quality. This reinforces the timeless and premium perception.
• •Be Inclusive and Positive: Use language that appeals to a broad audience (parents, gift-givers, collectors) and maintains an optimistic outlook, focusing on making a positive difference ("you don't need superpowers to make a difference").

Social Perception

Trusted & Reputable, Eco-Conscious Choice, High-Quality & Premium, Adorable & Collectible, Ethically Minded

Copy Examples

• •Headline: More Than Just a Toy, It's a Hug for the Planet. Body: Meet your little one's new best friend, lovingly handcrafted from recycled materials. At Bon Ton Toys, we believe in playtime that’s gentle on the Earth and brings endless joy. Cuddle with a conscience.
• •Headline: Spark Joy, Sustainably. Body: For generations, Bon Ton Toys has crafted companions for childhood adventures. Our timeless Miffy, now made with even more recycled materials, is ready for a lifetime of love. Because every hug should feel good, inside and out.
• •Headline: Little Hands, Big Impact. Body: Choose a friend that gives back. With every WWF plush from Bon Ton Toys, you're supporting vital conservation efforts. Soft, safe, and sustainably made – it's a gift that teaches kindness to our planet.
• •Headline: Crafted with Care, Designed for Love. Body: Since 1933, we've been putting smiles on faces with our premium plush toys. Ethically made and B Corp certified, our toys are built for cherished memories, not landfills. Discover the Bon Ton Toys difference.
• •Headline: The Softest Friends with the Kindest Hearts. Body: From Snoopy's adventures to Miffy's gentle charm, our characters are brought to life with love and a commitment to a better world. Filled with 100% recycled PET, they’re as good for the planet as they are for cuddles.