Brand Tone

whimsical, playful, chic, friendly, accessible, aspirational, creative, sophisticated, with a touch of Parisian heritage

Brand Values

• •Color & Creativity
• •Family & Joy
• •Parisian Heritage & Savoir-Faire
• •Quality & Timelessness
• •Spontaneity & Freedom

Best Practices

• •Embrace Whimsical Language: Use playful and imaginative words. Instead of "nice clothes," use terms like "whimsical prints," "joyful colors," and "outfits for adventure." This reinforces the magical, creative aspect of the brand.
• •Lead with Color: Make color the hero of the story. Refer to Bonton's unique color expertise and use the evocative, custom names for hues in product descriptions and social media posts to highlight brand exclusivity.
• •Tell a Story of Parisian Family Life: Frame the products within a narrative. Talk about creating memories, family experiences, and the spontaneous joy of childhood in Paris. This connects the product to the aspirational lifestyle the brand represents.
• •Balance Playfulness with Quality: While the tone is playful, always weave in mentions of "savoir-faire," "quality materials," and "heritage." This reassures the parent who is making the purchase that the fun designs are backed by high craftsmanship.
• •Maintain a Consistent Visual Language: Ensure that all copywriting is paired with visuals (photos, graphics) that reflect the same chic, vibrant, and slightly nostalgic aesthetic. The words and images must work together to create the cohesive Bonton world.

Social Perception

Perceived as a premium, high-quality, and 'cool' children's lifestyle brand. Admired for its unique color palette, whimsical designs, and immersive concept store experience, making it a go-to for classic yet eclectic French children's clothing.

Copy Examples

• •Catch a falling star, put it in your pocket. ✨ Our iconic star print, made for cosmic adventures and everyday dreams. Crafted with the softest cotton and dyed in our signature Parisian colors, it’s more than a sweatshirt—it’s a memory in the making. #BontonParis #LeStyleBonton #ChildhoodMagic
• •The Art of Play. The Color of Joy. Discover our new collection: A celebration of spontaneous style and Parisian savoir-faire for the little ones who color our world.
• •A little Paris magic for their wardrobe ✨
• •Meet the Gina Dress in our exclusive 'Fushia Oulala' dye. Designed in our Paris atelier, this dress is made for twirling through parks, celebrating birthdays, and making every day a little brighter. The light, breathable cotton and easy-to-wear silhouette lets them play with freedom and style, while our unique color ensures they'll shine. Because childhood is too short for boring clothes.
• •Not just clothes. A whole world of wonder. From their first favorite tee to the chair they dream in, Bonton is a Parisian concept store for a creative childhood. Explore our world of vibrant fashion, whimsical toys, and signature furniture. Let's cultivate joy together! #Bonton