Brand Tone

Natural & Gentle, Authentic & Transparent, Eco-conscious & Responsible, Sophisticatedly Simple, Caring & Nurturing, Educational & Informative, Calm & Serene

Brand Values

• •Natural Purity
• •Sustainability
• •Handmade Craftsmanship
• •Ethical Responsibility
• •Simplicity & Minimalism
• •Danish Heritage
• •Customer Well-being

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., specific words to use/avoid, sentence structure preferences, level of formality). Share this with anyone creating content. For Bon Savon, this would include words like "pure," "gentle," "handcrafted," "sustainable," "mindful," and avoiding overly aggressive sales language.
• •Prioritize "Natural" and "Sustainable" Language: Consistently weave in terms related to natural ingredients, eco-friendly practices, and the benefits for both skin and the environment. Be specific (e.g., "palm oil-free," "plastic-free packaging").
• •Focus on Sensory Details and Gentle Benefits: Describe the feel, scent (if natural), and effects of the products in a way that evokes a calm, pleasant experience. Highlight how they nourish and care for the skin, rather than making aggressive claims.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the brand's minimalist, natural, and high-quality visual identity. The language should feel as clean, thoughtful, and aesthetically pleasing as the product photography.
• •Tell Your Story Authentically: Share the "why" behind Bon Savon – the passion for natural ingredients, the Danish craftsmanship, and the commitment to sustainability. Authentic storytelling builds trust and resonates with value-driven consumers. Use "we" to foster a connection.

Social Perception

Positive & Appreciative, Eco-Conscious Appeal, Trusted Quality, Niche & Boutique, Aesthetically Pleasing

Copy Examples

• •Instagram Post Caption: Embrace the gentle touch of nature. 🌿 Our handcrafted soap bars are lovingly made with pure, plant-based ingredients to nourish your skin and soothe your soul. Discover the Bon Savon difference – kind to you, kind to the planet. #BonSavon #NaturalSkincare #HandmadeSoap #SustainableLiving #EcoFriendly
• •Website Product Description Snippet (for a Lavender Soap): Indulge in a moment of tranquility with our Pure Lavender Soap. Handcrafted in small batches, this bar blends calming lavender essential oil with moisturizing olive and coconut oils. Free from palm oil and synthetic fragrances, it’s a simple luxury for your daily ritual. Naturally vegan and wrapped in eco-conscious packaging.
• •Email Subject Line for a New Product Launch: New from Bon Savon: Pure, Plant-Based Goodness for Your Skin
• •Facebook Ad Headline: Experience Natural Danish Skincare. Shop Bon Savon's Handmade Soaps & Shampoo Bars. Plastic-Free & Palm Oil-Free.
• •Short "About Us" Snippet for a Brochure: At Bon Savon, we believe in the power of nature and the art of simplicity. From our small Danish workshop, we handcraft pure, sustainable skincare, because what you put on your body matters as much as what you put in it. Join us in choosing a kinder way to care for your skin and our world.