Brand Tone

Friendly and Traditional. It combines the warmth of a family-run business with the professionalism of an established company. The communication is accessible, appetizing, and reassuring, evoking feelings of comfort, celebration, and the joy of sharing good food.

Brand Values

• •Quality
• •Tradition
• •Customer Commitment
• •Practicality
• •Innovation

Best Practices

• •Always Weave in the "Tradition" Narrative: Regularly mention the brand's history, the founder "Dona Nilce," or the "25+ years" of experience. This reinforces authenticity and builds trust.
• •Balance "Friendly" with "Professional": Use a warm, inviting tone with emojis on social media, but ensure that the language on the website and in B2B communications remains professional, always highlighting the brand's commitment to quality.
• •Focus on the "Moment," Not Just the Product: Frame the "salgados" as a key part of a larger experience—a party, a family gathering, a moment of comfort. Use words like "celebrate," "share," "enjoy," and "unforgettable moments."
• •Emphasize Quality and Freshness: Use descriptive words that appeal to the senses, such as "golden," "crispy," "savory," "authentic," and "made with selected ingredients," to continuously reinforce the core value of quality.
• •Maintain a Consistent Call to Action (CTA) Strategy: Tailor CTAs to the platform. Use engaging questions on social media ("What's your favorite?"), direct commands in ads ("Order Now"), and value-oriented links on the website ("Discover Our Story"). This ensures every piece of copy has a clear purpose.

Social Perception

Public perceives BonSale Salgados as a reliable and high-quality provider of traditional Brazilian snacks, associated with authentic, homemade flavor. They are seen as a trustworthy and expert option for parties, events, or businesses looking to resell quality products, positioned as a significant and successful market player.

Copy Examples

• •Your Weekend Just Got More Delicious! Don't spend your precious time in the kitchen. With BonSale's frozen "salgados," you're just minutes away from a table full of flavor. From our classic "coxinha" to our savory "kibe," bring home the taste of tradition, ready when you are. Click the link in our bio to find your nearest store!
• •From Our Family to Yours, Since 1998. For over 25 years, we've been perfecting the recipes that bring people together. Every BonSale "salgado" carries the legacy of Dona Nilce's passion for authentic flavor and quality. Experience a tradition of taste in every bite. Discover Our Story.
• •The Secret Ingredient for an Unforgettable Party? It's the taste of quality and the ease of preparation. BonSale offers a wide variety of "salgados" that please every guest. Ensure your event is a success with the flavor everyone loves and trusts. Let us handle the snacks, so you can focus on the celebration. Explore Our Catalog for Events.
• •Craving "Salgados"? Get the Best in Town. BonSale Salgados - Fresh, Frozen & Delicious. Perfect for parties or a quick snack. Quality you can taste. Order Now for Pickup or Delivery.
• •A Warm Hug in the Form of "Pão de Queijo." There's nothing like a fresh-baked, cheesy "pão de queijo" to make your day better. Perfect for breakfast, an afternoon snack, or whenever you need a moment of pure comfort. Grab a bag of BonSale's "pão de queijo" and taste the love. What's your favorite time to enjoy "pão de queijo"? Let us know below! 👇