Brand Tone

Passionate, knowledgeable, and authentically rustic

Brand Values

• •Quality and Expertise
• •Sustainability and Harmony with Nature
• •Family and Community
• •Education and Transparency

Best Practices

• •Lead with Your 'Why': Always connect your products back to your core values. Don't just sell a dahlia; sell a piece of your family farm, a commitment to sustainable practices, and the joy of cultivating beauty.
• •Use Storytelling and Sensory Language: Describe the farm, the soil, and the flowers in a way that engages the senses. Use narratives about where a flower was bred or what makes it special. This builds a deeper connection than a simple product feature list.
• •Balance Beauty with Expertise: Pair stunning visuals on social media and your website with practical, educational content. Your copy should reflect that you are both artists and scientists ('Hort dorks'). This builds trust and positions you as an authority.
• •Embrace the 'We': Use a collective, personal voice ('we,' 'our farm,' 'our family') to foster a sense of community. This makes customers feel like they are part of the Bonny Blooms family and journey.
• •Maintain an Authentic, Rustic Voice: Avoid overly polished corporate jargon. Your language should feel like it's coming from a real person who has dirt under their fingernails. Phrases like 'wild, intentional, and anything but basic' perfectly capture this and should be a guiding star for all future copy.

Social Perception

The public and customer perception of Bonny Blooms is overwhelmingly positive, focusing on quality, customer service, and the beauty of their products.

Copy Examples

• •From Our Soil to Yours. Plan your 2026 garden with dahlia tubers grown with passion and patience. Discover our family-farmed collection and reserve your future blooms today.
• •Meet 'Bell's Sweet Serendipity.' ✨ Bred right here on our woodland farm, this dahlia is the result of years of dreaming and digging. Its honey-peach petals unfold in perfect form, a testament to our belief in nurturing nature. We pour our hearts into creating these unique varieties, and we can't wait to see them thrive in your garden. #BonnyBlooms #BellsDahlias #DahliaLove #FlowerFarmer #GrownNotFlown
• •A true garden romance. The 'Peaches-N-Cream' dahlia offers lush, decorative blooms blushing from creamy white to the softest peach. Each tuber we ship is a promise—a hand-inspected, healthy start for a season of breathtaking flowers. Vigorous and generous, this variety is perfect for bouquets that feel like a warm summer evening. All our tubers are guaranteed to sprout, backed by our family's commitment to quality.
• •A Note from the Farm: Soil Secrets & A First Look at New Arrivals
• •Tired of generic flowers? At Bonny Blooms, we create floral designs that are as wild and authentic as the Washington landscape we call home. For weddings, anniversaries, or 'just because'—let us build you an arrangement that tells a story. Sourced from our farm and other local growers. Order your standout bouquet today.