Brand Tone

Personal, Confident, and Craft-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Trust
• •Entrepreneurship
• •Unique Style

Best Practices

• •Lead with Craftsmanship: Always highlight the "handmade," "custom," and "Made in USA" aspects. This is your strongest differentiator. Use words like "artisan," "studio," "handcrafted," and "designer."
• •Use a Confident and Direct Voice: Speak about your products with pride. Use simple, declarative sentences that focus on quality and fit (e.g., "Our fabric is sourced for quality," "This design provides a flattering fit").
• •Keep it Personal: Continue to share the story of the brand and the people behind it. Use "we" and "our team" to create a connection. Feature the makers in social media content.
• •Amplify Customer Love: Leverage your thousands of positive reviews in your marketing. Create social media posts that feature review quotes to build social proof and reinforce trust.
• •Focus on the Feeling: While quality is key, also sell the feeling the bikini provides: confidence, beauty, and readiness for adventure. Connect the product to the positive experiences customers will have while wearing it.

Social Perception

The social perception of 'bonny bikini' is overwhelmingly positive, viewed as a reliable and high-quality independent swimwear maker.

Copy Examples

• •Handcrafted for the Sun. Each stitch, each pattern, made with passion in our California studio. This isn't just a bikini; it's your new favorite summer memory. Designed to fit, made to last. Tap to shop our signature Rose Bikini. #BonnyBikini #HandmadeSwimwear #MadeInUSA
• •Quality You Can Feel. Confidence You Can Wear. Discover our collection of artisan bikinis, made in the USA.
• •From our hands to your beach bag. ✨ Your dream bikini, custom-made just for you. Tell us your vision in the comments! #CustomBikini #Sewing #SwimwearBrand #SmallBusiness
• •The Essential Triangle Top: Timeless Style, Perfect Fit. We built our brand on getting the classics right. This top features premium, locally-sourced fabric that feels as good as it looks. With adjustable ties and optional padding, you control the fit and style. A summer staple, handcrafted with care in California.
• •A Little Something From Our Studio... Hi [Customer Name], from our small design team in Upland, CA, thank you for being part of our journey! We believe in swimwear that's as unique as you are. That's why we pour our hearts into every piece. See what's new this week and find a style you'll love for seasons to come.