Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Trendy, Current, Feminine and Chic

Brand Values

• •Fashion-Forward
• •Affordability ("prix doux")
• •Passion for Fashion
• •Customer Connection
• •Individuality/Self-Expression
• •Quality/Durability

Best Practices

• •Develop a Style Guide: Create a document outlining key brand voice characteristics (e.g., use of emojis, level of formality, preferred vocabulary like "filles," "canon," "prix doux") to ensure everyone creating content is aligned.
• •Know Your Audience: Continue to speak directly to your target audience (fashion-conscious women in France) using language and references that resonate with them (e.g., current French fashion slang if appropriate, addressing them as "les filles").
• •Consistent Visuals: Ensure that the tone of the copy is matched by the visual elements. Bonny already does this well with chic, bright, and feminine imagery on Instagram. This consistency reinforces the brand message.
• •Train Your Team: Anyone managing social media, customer service, or writing website content should be trained on the brand's tone of voice and values to ensure a unified customer experience.
• •Monitor and Adapt (Slightly): While consistency is key, pay attention to how your audience responds. Be open to subtle evolutions in tone based on engagement and feedback, without losing the core friendly, trendy, and feminine essence. Regularly review social media comments and messages for insights.

Social Perception

Positive (among engaged followers), Chic and Trendy, Local Boutique Appeal, Risk of confusion with other brands

Copy Examples

• •Instagram Post (New Arrival - Dress): Hello les Bonny Girls! 👋✨ Prêtes à craquer? Notre nouvelle robe [Nom de la Robe] vient d'arriver et elle est PAR-FAITE pour illuminer vos journées! Féminine, tendance, et tellement vous. Shoppez-la vite avant qu'il ne soit trop tard! 😉 #BonnyClothes #Nouveauté #TendanceMode #RobeParfaite #FrenchStyle
• •Facebook Ad (General Collection): Votre dressing a besoin d'un coup de frais? 🌸 Découvrez les dernières tendances chez Bonny! Des pièces canons, des prix doux, et cette petite touche française qu'on adore. Cliquez pour voir la collection et trouvez vos nouveaux coups de cœur! 👉 [Link to Website] #BonnyStyle #ModeFéminine #FrenchFashion #ShoppingAddict #Tendance
• •Website Banner (Homepage): Bonny: La mode tendance, pensée pour vous. Nouveautés chaque semaine pour un style toujours au top! ✨
• •Email Newsletter Subject: 💖 Alerte Tendance! Vos favoris Bonny sont là + Surprises à l'intérieur!
• •Instagram Story (Poll): Quel look Bonny pour ce week-end? ✨ [Image A: Casual Chic Outfit] vs [Image B: Elegant Evening Outfit] Votez! 👇 #BonnyClothes #WeekendVibes #SondageMode