Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Playful and Lighthearted, Trustworthy and Quality-Focused

Brand Values

• •Quality and Durability
• •Comfort and Style
• •Animal Welfare and Love for Dogs
• •Customer Satisfaction and Service
• •Adventure and Exploration
• •Ethical Considerations (Vegan options)

Best Practices

• •Continuously refer back to the core reasons Bonnie Woof was started – love for dogs, adventure, and the desire for quality, comfortable, stylish gear.
• •Use friendly, relatable language that resonates with dog owners. Incorporate playful dog-related puns or phrases where appropriate (e.g., 'fur-pect,' 'paw in paw,' 'Woof Pack') but avoid overdoing it to maintain authenticity.
• •Share stories about Emma, her husband, and their dogs Willow and Lucky. Feature customer dogs and their adventures. This reinforces the personal, family-run, and dog-loving aspect of the brand.
• •While the tone is often lighthearted, especially on platforms like TikTok, ensure that the commitment to quality, durability, and customer satisfaction is always evident. Testimonials and detailed product benefits should be presented clearly.
• •Whether it's a website product description, an Instagram caption, a TikTok video, or an email newsletter, the core brand voice – friendly, adventurous, quality-focused, and passionate about dogs – should be recognizable. Create a simple brand voice guide for anyone creating content.

Social Perception

Highly Positive Customer Regard, Excellent Customer Service, Trustworthy Small Business, Good Value and Quality, Community Focused

Copy Examples

• •Headline: Adventure Awaits! Is Your Pup's Collar Ready? Body: Muddy paws, wagging tails, and unforgettable explorations – that's what we're all about! Our [Product Name, e.g., Barnaby Padded Collar] is designed for comfort that lasts and style that turns heads, no matter how wild the adventure. Crafted with love and tested by our own four-legged explorers! #BonnieWoof #AdventureReadyDogs
• •Headline: Spoil Your Best Friend (Without the Snags!) Body: Tired of collars that rub or get tangled in that gorgeous fur? We get it! Bonnie Woof collars are made with super-soft padding and thoughtful designs to keep your furry mate comfy and looking sharp. Because ordinary is boring, and your dog is anything but! Explore the collection. #DogComfort #StylishPups
• •Headline: Wet Dog? Happy Dog! (Stylish Collar? Even Better!) Body: Bring on the puddles and lake dives! Our Nettle Waterproof Collar is built for water babies – bright, durable, and easy to clean. So your dog can make a splash, and you don't have to worry about a soggy, smelly collar. Dive into vibrant style! #WaterproofDogGear #BonnieWoofAdventures
• •Headline: Small Business, Big Heart, Happy Paws. Body: From our family (including Willow and Lucky, our chief testers!) to yours, every Bonnie Woof product is chosen with care. We believe in quality, comfort, and giving back – that’s why 5% of every sale supports amazing dog charities. Join the Woof Pack! #FamilyRun #DogsFirst
• •Headline: Why Settle for a Basic Collar When You Can Have a Bonnie Woof? Body: Your dog has a personality that shines. Their collar should too! From our tough paracord to our chic vegan leather styles, find the perfect match that’s as unique and adventure-loving as they are. Plus, enjoy FREE UK shipping on us! #UniqueDogCollars #ExploreInStyle