Brand Tone

Appetizing & Convivial, Artisanal & Authentic, Classy yet Relaxed/Slightly Roguish, Passionate

Brand Values

• •Quality & Craftsmanship: The core value is providing high-quality, artisanally produced charcuterie. They focus on "products selected for their quality and character, from small independent producers."
• •Tradition & Terroir: Bonne Tranche values French culinary heritage and the origin of its products.
• •Conviviality & Sharing: Their products are positioned as central to social gatherings, emphasizing the joy of sharing good food.
• •Authenticity & Transparency: The brand strives to be genuine in its offerings and communication about its products and their origins.
• •Modern Enjoyment (with a nod to responsibility): While rooted in tradition, the brand embraces modern ways of enjoyment and, as seen with the Paris delivery service, incorporates responsible practices like bike delivery.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., artisanal, convivial, classy yet relaxed), including approved vocabulary, "do's and don'ts," and examples. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience Deeply: Tailor the tone to resonate with your target customers on each platform, while staying true to the core brand personality. For instance, TikTok might be more informal than a newsletter to long-term customers.
• •Emphasize Storytelling: Share the story behind the products, the artisans, and the tradition. This reinforces authenticity and passion, key elements of Bonne Tranche's perceived values.
• •Be Consistent Across All Channels: While the specific execution might vary slightly (e.g., more emojis on TikTok), the core personality and values conveyed through the tone should remain consistent from the website to social media to customer service interactions.
• •Review and Refine: Regularly audit your copy across all platforms to ensure it consistently reflects the desired brand tone and values. Gather feedback and be open to evolving the voice as the brand grows, without losing its core identity.

Social Perception

Based on their online presence and the Sortiraparis.com mention, Bonne Tranche is likely perceived as a provider of premium, authentic French charcuterie. Customers likely appreciate the focus on quality ingredients and artisanal production. The brand is seen as a good choice for those looking to elevate their "apéro" or enjoy genuine French saucisson. The "classy yet relaxed" tone makes the brand approachable while still maintaining a sense of high quality. Their social media engagement suggests a community of food lovers who appreciate the specific type of products Bonne Tranche offers.

Copy Examples

• •Instagram Post (Image of a beautifully arranged charcuterie board): L'art de l'apéro, réinventé. Nos saucissons, tranchés avec passion, prêts à transformer vos moments. Découvrez la tradition, savourez l'authenticité. #BonneTranche #ApéroParfait #SaucissonArtisanal #FrenchFood (The art of the aperitif, reinvented. Our saucissons, sliced with passion, ready to transform your moments. Discover tradition, savor authenticity.)
• •TikTok Video Caption (Fast-paced video of saucisson being expertly sliced and added to a board): Slice, slice, baby! 😉 Bonne Tranche bringing the flavor to your next hangout. Who are you sharing with? #BonneTranche #SaucissonTok #ApéroTime #FrenchVibes #FoodGoals
• •Website Homepage Banner: Bonne Tranche: The authentic taste of French artisanal charcuterie. From our ateliers to your table, a celebration of flavor and tradition in every slice.
• •Email Newsletter Subject: Ready for a 'Bonne Tranche' of happiness? New arrivals and apéro inspiration inside!
• •Promotional Offer (Social Media): Elevate your evenings! For a limited time, get a complimentary Opinel knife with any order over €50. Because every bonne tranche deserves a perfect cut. #BonneTrancheTradition #ArtisanalGift