Brand Tone

Enthusiastic & Playful, Welcoming & Inclusive, Community-Oriented, Informal & Energetic

Brand Values

• •Local Pride/Connection to Bonn
• •Positive Experiences
• •Community & Togetherness
• •Enthusiasm & Fun

Best Practices

• •Embrace Local Puns & Language: Continue using "bonnbastisch" and other Bonn-related playful language where appropriate to reinforce local identity.
• •Highlight Positive Experiences: Focus content on the fun, exciting, and welcoming aspects of events or the city.
• •Be Genuinely Enthusiastic: Let the passion for Bonn shine through in your wording. Avoid overly formal or detached language.
• •Engage with the Community: Use hashtags relevant to Bonn (#Bonn, #MeineStadtBonn, #VisitBonn) and interact with other local accounts and user-generated content that shares the "bonnbastisch" spirit.
• •Visual Consistency: Pair the enthusiastic copy with vibrant, positive imagery that reflects the energy of Bonn and the "bonnbastisch" feeling.

Social Perception

The term "bonnbastisch" is generally perceived positively as a clever and affectionate nod to the city of Bonn. It's seen as a local identifier that evokes a sense of fun and community spirit. Entities using "bonnbastisch" (like KonGeoS Bonn 2025 or the Roundnet Club) are likely perceived as being deeply connected to Bonn and wanting to offer a "fantastisch" (fantastic) experience related to the city. The wide usage by different entities (hotels, sports clubs, local blogs) shows its general acceptance and appeal as a positive local term.

Copy Examples

• •Get ready for a bonnbastic weekend in Bonn! 🎉 Join us for [Event Name] and experience the city like never before. #Bonnbastisch #BonnErleben
• •Start your day the bonnbastic way! ☕ Fresh brews and good vibes waiting for you at [Café Name] in the heart of Bonn. #BonnCoffee #SupportLocalBonn
• •Bonn, get ready to be BONNBASTISCH! 📍 KonGeoS 2025 is coming. Unforgettable days, inspiring talks, and the best of Bonn. Are you in? #KonGeoS25 #BonnbastischUniBonn
• •Why just visit Bonn when you can have a bonnbastic adventure? ✨ Discover hidden gems and vibrant streets. Your #BonnStory starts now!
• •Show your Bonn love with our new bonnbastic collection! 👕 Designs as unique as our city. #BonnerFashion #Stadtliebe