Brand Tone

Youthful & Energetic, Trendy & Fashion-Forward, Bold & Expressive, Casual & Approachable, Aspirational yet Accessible

Brand Values

• •Individuality & Self-Expression
• •Quality & Comfort
• •Affordability
• •Innovation & Trendsetting
• •Customer-Centricity
• •Made in India
• •Sustainability
• •Inclusivity

Best Practices

• •Speak to Your Tribe: Always use language, slang (appropriately), and references that resonate with the Gen Z and young millennial audience. Keep it energetic, confident, and slightly rebellious.
• •Emphasize Individuality & Boldness: Craft copy that empowers customers to be unique and express themselves. Use words like "own," "unleash," "dare," "vibes," "statement."
• •Balance "Crazy" with "Comfort & Quality": While the brand is "Bonkers" and edgy, always reinforce the comfort, quality, and affordability aspects. This builds trust and justifies the purchase.
• •Stay Visually Consistent with Verbal Tone: Ensure the copywriting style matches the vibrant, graphic-heavy, and trendy visuals used in marketing materials and on the website. The energy should be palpable in both words and images.
• •Create a Tone of Voice Guide: Develop a simple internal guide with do's and don'ts, keyword lists (e.g., "fresh," "drip," "slay," "vibe"), and examples of on-brand vs. off-brand copy to ensure everyone writing for the brand is aligned. Include how to incorporate brand values like "Made in India" and "sustainability" naturally.

Social Perception

Trendy and Cool, Good Value for Money, Unique Designs, Growing and Ambitious, Generally Reliable Quality, Strong Online Presence

Copy Examples

• •💥 LEVEL UP YOUR LOOK! 💥 The [New Collection Name] just dropped and it’s straight fire! 🔥 Cop these fresh fits & own your vibe. Limited stock – don’t sleep on this! #BonkersCorner #StreetwearRevolution #NewCollection #DareToBeDifferent #OversizedObsession
• •Bonkers Corner: Where Crazy Meets Comfort. Rock your authentic self with our latest streetwear drops. Made in India, loved everywhere. Shop Now & Unleash Your Style!
• •Tired of blending in? 🚶‍♂️➡️🕺 Bonkers Corner brings you the sickest prints, comfiest oversized gear, and collabs that scream YOU! Affordable drip that doesn't break the bank. Tap to explore & get ready to turn heads. #BonkersStyle #GenZFashion #StreetwearIndia #PopCultureKing
• •Warning: May cause extreme comfort and an unstoppable urge to stand out. This ain't your average tee. Crafted from premium [Fabric Type] for that luxe feel without the luxury price tag. Go on, get Bonkers.
• •🚨 BONKERS ALERT! 🚨 Up to 50% OFF! Your wardrobe called, it's begging for this...