Brand Tone

Artistic & Evocative, Gentle & Appreciative, Personal & Passionate, Slightly Whimsical & Nostalgic, Chic & Bohemian

Brand Values

• •Craftsmanship & Artisanal Quality
• •Uniqueness & Exclusivity
• •Travel & Discovery
• •Beauty & Aesthetics
• •Ethical & Respectful Production
• •Family & Personal Touch

Best Practices

• •Embrace Storytelling: Weave narratives of travel, craftsmanship, and inspiration into product descriptions, social media, and website content. Connect the "what" (product) with the "why" and "how" (the story, the artisan).
• •Use Evocative & Sensory Language: Employ words that evoke feelings of nostalgia, beauty, softness, and wanderlust (e.g., "scent of yesteryear," "whispers of distant lands," "softest cotton," "sun-kissed hues").
• •Maintain a Gentle & Appreciative Tone: Keep the language warm, personal, and respectful. Highlight the beauty and skill involved in creating each piece. Avoid overly aggressive or sales-driven language.
• •Highlight Artisanal Details & Uniqueness: Consistently mention the handcrafted nature, specific techniques (embroidery, block-printing), limited editions, and the resulting uniqueness of each item. This reinforces the brand's core values.
• •Incorporate French Elegance (Subtly): Continue using "Bonjour" as a greeting and subtly weave in French words or phrases where appropriate, especially if targeting an audience that appreciates French culture, but ensure clarity for a broader English-speaking audience. This aligns with the brand name and existing Instagram practice.

Social Perception

Coveted & Desirable, High Quality & Artistic, Authentic & Story-Driven, Chic & Stylish, Appreciation for the Imperfect

Copy Examples

• •Instagram Post (New Collection): Whispers of distant lands and timeless artistry. Our new collection has arrived, each piece a lovingly handcrafted story waiting to be woven into yours. Discover the magic of Bonjour. ✨ #BonjourDiary #ArtisanalChic #VintageInspired #HandcraftedWithLove
• •Product Description (Child's Dress): Let their adventures bloom in our Farandole Flower dress. Hand-block printed by our artisan partners in India, this vintage-inspired silhouette is crafted from the softest cotton for all-day dreaming and play. A little piece of elsewhere, made with love. #BonjourKids #HeirloomQuality #StoryInEveryStitch
• •Website Banner (Home Collection): Bring home the poetry of travel. Our latest collection of hand-quilted treasures and unique home accents infuses your space with warmth, artistry, and the scent of yesteryear. Explore Bonjour Home. #BonjourHome #ArtDeVivre #HandcraftedHaven
• •Email Newsletter Subject: Bonjour! A dispatch of beauty, fresh from our atelier... Body Snippet: Dear friend of Bonjour, step into a world where every thread tells a tale. Inspired by Anne Millet's journeys and a love for the unique, our latest arrivals are a testament to slow craftsmanship and timeless style...
• •About Us Snippet (for a retailer): Bonjour e-shop: Curating limited edition, retro-inspired clothing and home linens. Each piece, from delicate embroideries to exclusive hand-block prints, is a testament to artisanal skill and a passion for beauty discovered across the globe. Experience the unique charm of Bonjour. #BonjourEShop #SlowFashion #ArtisanalLiving