Brand Tone

Sophisticated, nurturing, trustworthy, luxurious, elegant, passionate, personal, informative, confident, ethical, and caring.

Brand Values

• •Quality and Efficacy
• •Natural and Non-Toxic
• •Holistic Wellness
• •Animal Welfare
• •Transparency

Best Practices

• •Lead with Luxury and Efficacy: Always frame the products within a context of indulgence, quality, and results. Use evocative and sensory language like "velvet on my skin," "decadently creamy," and "radiant, healthy glow."
• •Tell the Founder's Story: Regularly weave the brand's origin story into marketing content. The personal connection to the founder's dog, Delilah, is a unique and powerful asset that builds authenticity and emotional connection.
• •Emphasize the "Why" Behind the Ingredients: Don't just list ingredients; explain their purpose and benefits with confidence. Position ingredients like grass-fed tallow not just as a feature, but as a deliberate choice rooted in holistic health and respect for nature.
• •Always Circle Back to Animal Welfare: The commitment to donating to animal rescues should be a consistent footnote in campaigns, social media bios, and even transactional emails. It reinforces the brand's ethical stance and appeals to a core value of its target audience.
• •Maintain a Visually Cohesive and Elegant Aesthetic: The tone is not just verbal; it's visual. Use high-quality, soft-lit photography and a clean, minimalist design across all platforms to consistently communicate luxury and sophistication. The packaging itself is a selling point and should be featured prominently.

Social Perception

The brand is viewed as a premium, trustworthy, and ethical brand. Customers perceive the products as a luxurious treat that is effective, beautifully packaged, and safe for sensitive skin. They appreciate the brand's story and its commitment to animal welfare. Public perception portrays the brand as an inspiring venture founded on passion and expertise.

Copy Examples

• •Your Daily Ritual of Radiance. More than just a moisturizer, our Crème du Luxe is a moment of pure indulgence. Crafted with nourishing grass-fed tallow and delicate rose, it melts into your skin, leaving it visibly soft and glowing. Treat your skin to the luxury it deserves. #BonjourDelilah #LuxurySkincare #CleanBeauty #TallowSkincare #SelfCareRitual
• •Beauty that Gives Back. Did you know the inspiration behind our non-toxic skincare was a loving dog named Delilah? We believe in products that are safe for you and the ones you love. That y why we donate $1 from every product sold to animal rescue charities. Look good, feel good, do good. Shop Now & Support a Pawsome Cause.
• •Unlock Timeless Elegance. Introducing E lixir Jeunesse, our potent botanical serum. A fusion of nature's finest ingredients and cutting-edge science designed to firm, hydrate, and rejuvenate. Discover the secret to a youthful glow. Experience the Transformation.
• •A Note of Thanks, and a Treat For You. We are so grateful to have you as part of the Bonjour Delilah family. Your support not only allows us to pursue our passion for creating beautiful, effective skincare but also helps us contribute to a cause dear to our hearts. As a thank you, please enjoy 15% off your next purchase with code: BDLOVE15. Replenish Your Favorites.
• •Reasons my skin is glowing: 1. I use non-toxic skincare that actually works. 2. It s made with love, botanicals, and grass-fed tallow. 3. Every purchase helps a rescue animal. My skin (and my dog) are happy! #Tallow #NonToxicBeauty #SkincareThatCares #AnimalLover