Tono de Marca

calm, educational, and inspiring; conscious, mindful, minimalist, clean, gentle, nurturing

Valores de Marca

• •Sustainability
• •Transparency
• •Simplicity & Minimalism
• •Effectiveness
• •Community

Mejores Prácticas

• •Lead with Purpose: Always connect the product back to the core mission. Start with the "why" (e.g., "To reduce plastic waste...") before the "what" (e.g., "...we created a shampoo bar."). This reinforces brand values.
• •Use a Sensory and Gentle Vocabulary: Employ words that evoke calm, nature, and care. Use terms like "gentle," "nourishing," "soothing," "earthy," "subtle," and "clean." Avoid aggressive, loud, or sales-heavy language.
• •Educate, Don't Just Sell: Frame content as helpful information. Create posts about the lifecycle of plastic, the benefits of a specific ingredient, or how to care for a solid bar. This builds authority and trust.
• •Emphasize "Less is More": Highlight the benefits of minimalism. Talk about decluttering the shower, the simplicity of a single bar, and the purity of a short ingredient list. This message should be consistent in both visual and written content.
• •Speak to the Community's Aspirations: Use inclusive language like "together," "we," and "our community." Frame the choice to use BONITO not just as a purchase, but as being part of a collective effort toward a more beautiful and sustainable world.

Percepción Social

Ethical and Trustworthy, Premium and High-Quality, Aspirational yet Accessible

Ejemplos de Copy

• •Your hair care, now lighter on the planet. Our concentrated shampoo bar is all the luxury you love, with none of the plastic you don't. Ready for your next adventure? #BonitoEco #PlasticFree #SustainableTravel
• •Unlock softer, healthier hair with the power of nature. Our solid conditioner bar, enriched with nourishing cocoa butter and argan oil, detangles and deeply moisturizes without harsh chemicals or a plastic bottle. Simply glide over wet hair and rinse for a smooth, conscious clean.
• •Tired of bathroom clutter and plastic waste? Make the switch to BONITO. Our waterless body bars offer a rich, moisturizing lather for a spa-like experience that's kind to your skin and the Earth. One bar replaces three plastic bottles. Join the movement.
• •Small bar, big impact. See how your daily routine can change the world.
• •Rethink your routine. Clean beauty that's truly clean. Shop waterless body care.