Brand Tone

aspirational, elegant, and feminine

Brand Values

• •Quality Craftsmanship
• •Feminine Self-Expression & Empowerment
• •Accessible Luxury/Affordable Luxury
• •Modern Elegance
• •Customer Satisfaction & Service
• •Sustainability/Eco-Friendliness
• •Individuality and Personalization

Best Practices

• •Consistently use words like "elegant," "handcrafted," "sustainable," "modern," "feminine," and "quality" throughout your communication.
• •Share the inspiration behind collections or the craftsmanship involved. Connect with the customer on an emotional level, linking the jewelry to feelings of confidence and happiness.
• •Ensure that the language used in copy aligns with the visual aesthetic of your website and social media – which currently reflects a clean, elegant, and sometimes playful style.
• •Frame your products as tools for self-expression and enhancing personal style, appealing to the desire for accessible luxury and timeless beauty.
• •When interacting on social media or responding to reviews, maintain a friendly, helpful, and appreciative tone that reinforces the brand's commitment to customer satisfaction.

Social Perception

Positive for Quality and Design. Appreciation for Sustainability. Active and Engaging on Social Media. The name "Bonheur" (French for happiness) is associated with the brand, aiming to bring happiness through their jewelry.

Copy Examples

• •Elevate your everyday. Discover handcrafted jewelry that speaks to your unique elegance. #BonheurJewellery #TimelessStyle
• •Crafted with passion, designed for you. Experience the feel of sustainable luxury. #BonheurStyle #EthicallySourcedGems
• •More than an accessory, it's a statement. Find the Bonheur piece that tells your story. #ModernElegance #SelfExpression
• •From our New York Diamond District artisans to your collection – timeless designs, exceptional quality. #BonheurNYC #LuxuryWithinReach
• •Feel the happiness. Adorn yourself with pieces that sparkle with modern femininity and enduring charm. #WearBonheur #JewelryLove