Brand Tone

Humorous, playful, and slightly irreverent, balanced with a genuine and practical tone when describing product functionality. The overall voice is casual, approachable, and enthusiastic.

Brand Values

• •Innovation and Creativity
• •Functionality and Quality
• •Passion for Music
• •Community
• •Humor and Lightheartedness

Best Practices

• •Embrace the Pun: Don't shy away from the playful double entendre of the name. Use it strategically in headlines and social media hashtags to grab attention and reinforce the brand's humorous identity.
• •Balance Humor with Function: While the name is a joke, the product is serious. Always follow up the humor with clear, concise information about the product's benefits and innovative design to build credibility.
• •Use Musician's Lingo: Speak the language of your target audience. Use terms like "groove," "rhythm," "fills," and "kit" to show you understand their world and that the product is made for them.
• •Show, Don't Just Tell: Leverage video content (demos, tutorials, performances) on platforms like YouTube and TikTok to visually demonstrate the product's value. This brings the functional benefit to life in an engaging way.
• •Maintain a Casual and Enthusiastic Voice: Across all platforms, from the website to social media captions, the tone should feel like an excited friend sharing a cool new discovery, not a faceless corporation. This makes the brand more personable and trustworthy.

Social Perception

Positive, seen as a clever and useful tool for percussionists. Credibility is enhanced by mentions in industry events like NAMM. Customer testimonials are enthusiastic, and the humorous name is generally well-received as intended, with little to no negative sentiment online.

Copy Examples

• •Tired of clumsy transitions? Keep your hands on your bongos and your peckers on your cymbals. Bongo Peckers give you the freedom to hit everything in your rhythm arsenal. It's time to bang your pecker.
• •Unlock your full percussion potential. Bongo Peckers slip on your fingers so you can blend hand drumming with stick work seamlessly. See how it works in our new instructional video! #BongoPeckers #Percussion #DrumLife
• •More Sounds, Less Hassle. The revolutionary finger-drumsticks for the versatile percussionist. Elevate your groove with Bongo Peckers.
• •Not just for your hands. Our tees are as soft and comfortable as our peckers are handy. Rock the Bongo Peckers brand on and off the stage. Family-owned and seriously comfy.
• •Spotted at NAMM! We had a blast showing off the Peckers to fellow music lovers in Nashville. Thanks for stopping by our booth! For those who missed it, check out the recap and get your own pair for 10% off this week only.